Enterprise strategic management is to make full use of the human, financial, material and other resources of the enterprise through analysis, prediction, planning, control and other means at the macro level to achieve the purpose of optimizing management and improving economic efficiency. Enterprise strategic management is the whole process of designing, selecting, controlling and implementing the enterprise strategy until reaching the overall goal of the enterprise strategy. Strategic management involves the overall and long-term development of enterprises. Such as business direction, market development, product development, scientific and technological development, mechanism reform, organizational restructuring, major technological transformation, financing, etc. The decision-making power of strategic management is usually directly controlled by the general manager.
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(Strategic management)
Enterprise strategic management can help enterprises or companies correctly evaluate the crisis and opportunities of the external environment. So as to formulate the enterprise development plan.
External environment analysis plays a vital role in enterprises. The focus is to identify and evaluate the development trends and events beyond the control ability of enterprises, so as to clearly point out the important opportunities and threats faced by enterprises. At the same time, enterprises should be able to make reasonable responses to these factors. Only by correctly identifying and evaluating opportunities and threats in the external environment can enterprises formulate clear tasks, plan short-term strategies and corresponding countermeasures needed to achieve long-term strategic goals, and make appropriate adjustments with the changes in the external competitive environment of enterprises.
Enterprise strategic management can clarify the core competence of enterprises, and formulate effective strategic activities of enterprises, so that enterprises can obtain long-term competitive advantage.
Through the internal analysis of the enterprise in strategic management, the enterprise can recognize its own advantages and disadvantages, define its core competence, and take the core competence of the enterprise as the theme to define the field of enterprise development, so as to ensure the professionalism of the enterprise; Formulate enterprise development strategy, so that enterprises can obtain lasting competitive advantage and stable excess profits. The development strategy based on core competence of enterprises can not only ensure the professional development of enterprises, but also have strong competitiveness in diversified businesses. Through the internal analysis of strategic management, enterprises can make appropriate adjustments to their strategies according to their own specific conditions.
The implementation of strategic management can optimize the combination of internal human resources, enhance the execution and cohesion of enterprises, and create corporate culture. No matter how perfect the strategy is, if there is no good execution, it is just empty talk for enterprises.
The executive power of an enterprise depends on its human resources. Keeping the consistency of enterprise strategy and human resource strategy is the core content of strategic optimization. Because many enterprises ignore the human resources problem, it leads to serious problems in the strategy matching, and ultimately the implementation of the enterprise strategy fails. Strategic management is a highly cooperative and interactive process among all aspects of the enterprise, which requires effective coordination and allocation of various functional areas within the enterprise. Managers and employees of all departments work together and provide ideas and information (brainstorming), participate in the formulation of their own strategic coordination plans to coordinate with the enterprise's strategy, strengthen coordination and communication within the organization, help to enhance employees' sense of belonging and responsibility, and increase the enterprise's soft power and corporate culture with consistent strategic objectives. Successful corporate culture can provide impetus for the formulation of corporate strategy, is the key to the smooth implementation of corporate strategy, and is also an important condition for maintaining corporate strategic advantages. Maintaining the smooth path of (corporate culture - strategic management) can continuously improve the strategic management ability of enterprises and ultimately improve the core competitiveness of enterprises. For example, "Shangpin China Website Construction Co., Ltd.", as an excellent website construction company, has its own unique corporate culture and efficient execution ability, and has carried out website construction for many universities, research institutions, government websites and large enterprises throughout the country.
Strategic management helps enterprises establish strategic evaluation and control systems based on consumer value.
In strategic management, it is extremely important to systematically check, evaluate and control the implementation of the strategy at any time. The strategic evaluation and control system of an enterprise must be flexible, innovative and proactive. There can be no fixed conclusions to investigate. It should be evaluated after reasonable analysis according to different problems. However, strategic evaluation and control is not the main task of the enterprise, so the control system is required to reflect the business situation of the enterprise on the basis of economy and feasibility to feed back the implementation of the enterprise strategy, and promote the communication and understanding of other functional departments.
