What skills do websites have in choosing domain names?

First, trust in domain names

We know that Google has a high degree of trust in the domain name of the website. By creating a domain name PR, Google can know how much it attaches to the domain name. So when we register a domain name, how should we improve the trust of the domain name? First of all, your registration should not be renewed for one year, but for five or ten years. Search engines will slightly improve the trust of your website, and will not put you in the ranks of garbage stations, because most of the domain names that are garbage stations are renewed for one year. Also, the Whois information of the domain name should be consistent with the contact information of the website, which also helps to improve the trust of the new website.

Second, do not select K for domain name registration.

Baidu does not have any search results for this domain name. There is only one reason. This domain name has been punished by the search engine and is dead.

Third, the domain name contains target keywords

If the domain name contains the website name or target keywords in Pinyin, it is also a good method.

Fourth, the length of the domain name

Search engines are not interested in the length of domain names. Many websites with long domain names have high PR. Of course, we advocate that the shorter the domain name, the better, which is also part of the user experience. The shorter the domain name, the easier it is to remember, which is conducive to the brand promotion of the domain name. This is why large portals use short domain names.

Fifth, add "-" to the domain name

There are few domain names with "-" on our Chinese website, because many Chinese domain names use Pinyin, which is easier to judge the meaning than English. "-" is widely used on foreign English websites to enable search engines and users to clearly judge the theme of the website. I do not recommend that Chinese websites use "-" to affect the user experience and increase the difficulty of domain name promotion. Search engines are also fully capable of judging the theme of websites through content.

Sixth, suffix of domain name

We all know the suffix. Edu (educational institution). Gov (government agency), the weight given by search engines will be much higher. Although the price and purchase threshold of the cn domain name have been raised, most junk websites were used before, so it is not recommended to use the cn domain name. In principle, com is better than org and net, not because com itself has a high weight, but because it conforms to the habits of most people and increases the user experience.

These are the summary points. When you build a website, you should first consider the domain name, otherwise it will have a great impact on the website if you want to change it later. Combining these six points with your website, it should not be difficult to build a good domain name. I believe these points will enlighten you.