Shangpin China 2019 Baidu algorithm summary inventory (II)

　 How to deal with:

1. Remove low quality content

If the website has collection, the article sentence is not smooth or irrelevant to the website, it will be bad for the website in the long run. If it is serious, it may be banned. If it is not serious, it may be reduced for a period of time.

2. Solve the garbage pop-up problem

Garbage pop-up ads are the most disliked by users, but some websites have pop-up ads all over the website, do not understand customer needs, and waste website traffic. The pomegranate algorithm has made it clear that the websites with serious pop-up ads should be adjusted. If this happens to your website, you should quickly modify it.

2、 Baidu Original Spark Plan

Algorithm content: Spark Program mainly focuses on news consulting content, cracking down on plagiarism and copying, encouraging original and high-quality content, and launching the first cooperation with websites with high-quality original ability. If the latest content comes from the first website, the first website will be ranked first. Now the algorithm has been upgraded, which can directly enable the technology to perform the active push function.

3、 Baidu Baiyang algorithm

Algorithm content: For mobile sites with geographical attributes, plus geographical location identification, high-quality sites that meet Baidu's regional optimization standards are preferentially displayed. For example, catering websites will be divided into different cities, and the website will be marked with geographical location. Users will search for region+food on the mobile end, which will be better than the site without identification.

How to optimize the site for the poplar algorithm:

Baidu Baiyang algorithm needs to mark META as follows:

META tag is used to describe the attributes of an HTML web document, such as author, time and date, web page description, keywords, page refresh, etc. In the process of regional optimization, the webmaster completes the task by adding a geographical location message to the META tag.

4、 Baidu Lightning Algorithm

Algorithm content: Baidu Lightning algorithm aims at the loading speed of the first screen of Baidu mobile search terminal. According to Baidu big data statistics, ordinary users can tolerate that the time when all websites are loaded is 2s. If it is 3s or more, this mobile site will not be welcomed by Baidu search engine, and naturally will be limited in traffic, How to further provide website loading speed on the basis of fixed broadband is related to the optimization of mobile terminals.

How to optimize the mobile terminal for lightning algorithm:

Adding MIP to some tags is an open technical standard applied to mobile web pages. Realize mobile web page acceleration by providing MIP-HTML specification, MIP-JS running environment and MIP-Cache page cache system. According to Baidu's official data, joining this mobile web accelerator has greatly improved the loading speed of mobile sites. Most sites have increased to 85% of the original loading speed. That is to say, the loading speed of the homepage of websites that join mip is usually about 1 second, while that of websites that do not add mip is usually more than 3 seconds. In addition, we can further optimize it in other ways, For example, the selection of servers; Compression of site resources; Server caching technology; In short, the overall resources of the website should be compressed, and the special effects should not be too many on the home page, affecting the loading speed.

5、 Baidu Ice Bucket Algorithm

Algorithm content:

1.0 The ranking of resources that can be used normally only after downloading the corresponding app and logging in will be greatly reduced.

2.0 Full screen download, placing large area advertisements on narrow mobile phone pages to block the main content, forcing users to log in to use, etc.

3.0 We will severely crack down on Baidu Mobile Search, which interrupts users' entire search path.

4.0 Adjust the strategy for mobile search results pages that have too many advertisements and affect the user experience.

4.5 Strive to crack down on the bad advertising behavior of Landing Page.

5.0 Guarantee search user experience

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