How to make use of Baidu in website construction?

       Baidu is the largest Chinese search engine in the world, and all of us have one thing in common, which is "Baidu will not be the only one", so the power of Baidu is very important in our hearts. So how to use Baidu to promote popularity? Here we use Baidu pictures, Baidu Post Bar and Baidu Know to explain:

First, Baidu Photos

Photo drainage technology is not commonly used, but the drainage effect is good. Baidu photos are mainly channeled through the traffic generated by the image search function of the search engine, mainly through the method of long tail keywords.

1. By watermark

Watermarking refers to adding your own personal tags to pictures. In Baidu Image Search, it is common to add company or your own contact information to pictures so that users can contact directly to achieve the purpose of drainage.

2. Technical skills

After image processing, how can we show our images in the image search function of search engines? One is the at tag mentioned in the previous chapter. However, if the weight of such tags is not high, the effect is not obvious. So we can consider publishing on large websites, such as Baidu Post Bar, Baidu Photo Album and Baidu Cloud Disk, which can be captured by search engines.

3. Photo Naming Rules

The reason why our image can be displayed in Baidu's image search function is mainly because the image is related to the keywords searched by users. The source related to the keywords searched by users is the naming rules of images, so when uploading images, we can name them as the names related to the products we operate. This can be better shown in the picture.

Second, channeling through Baidu Post Bar

Baidu Post Bar is the earliest Internet interactive product. At present, the overall activity of Baidu Post Bar may be inferior to that of WeChat and Weibo. WeChat and Weibo are products that Baidu Tieba has opened to cater to users in the new era. The advantage of Baidu Post Bar is that the classification is very clear, and users can be given the right to create their own post bar, which is completely operated and managed by users themselves.

1. Look for the post bar

After we determine the site location, we can collect some posts related to the site location and look for popular posts. For example, for a social networking site, we can find some social post bars and post bars with more user groups to effectively promote.

2. Content is important

Generally, those who stroll in the post bar are not target users, and many are just for entertainment. So these users are not our direct target users, but they can bring huge traffic. The title in the post bar can create an entertaining news, the more attractive the better, then write a slightly longer article according to the title, and finally stop after the key events. For example, at this critical moment. Then the following will not be updated. I believe that many people will request to continue to post. This is the time to start advertising. For example, "the length of the post bar is limited. If you want to see the full text, you can search XXXX on Baidu and see the full version after entering the website", and so on. Such drainage methods often work very well.

3. Personal weight

If you want to conduct advertising in the post bar, the most important thing is that your post bar level should be high enough. Some post bars will limit some functions due to the user level, so the higher the level, the greater the permission, and the better the drainage effect.

Third, channeling through "Baidu Know"

Baidu Knows "is currently the best ranked platform besides" Baidu Encyclopedia ". Baidu knows that the drainage mode is also through hot spots. The problems Baidu knows are best popularized. Don't deliberately create a brand related marketing problem. The best way to use Baidu Know to drain is to combine Baidu online disks, because Baidu knows that all external links related to Baidu are now blocked, but Baidu online disks can exist. So we can ask and answer ourselves on Baidu Knows, and then leave a link to Baidu's online disk. The resources in Baidu's online disk need to be downloaded by users. At this time, we will convert them again. Of course, Baidu knows that the requirements are becoming more and more strict, so we need to know the following precautions to ensure the success of our diversion.

1. Baidu knows the account

Baidu knows two kinds of accounts: one is the user's question, the other is the user's answer. Many users are earning experience points to upgrade every day, so it is better to equip two accounts to answer questions at the first time and be quickly adopted, so that other people can avoid occupying the answers.

2. IP address

The search engine identifies users according to the IP address of the computer, so a VPN can be configured if it is capable. For example, first use account A's P to ask questions, then use VPN for P switching, and answer through account B's IP. Of course, you can also copy the effective answers to your friends who have Baidu accounts and ask them to help you answer. If the same P uses different accounts for self questioning and self answering, it will also be blocked.

3. Questions and answers

The above mentioned questions must focus on core keywords, especially popular keywords. Only in this way can search engines rank our questions at the top and attract users to click. If it is a question that needs to be answered in detail, you should try to answer it in detail, but you should never reprint it. You'd better write it yourself. The reprinted answer often gives people a suspicion of advertising. At present, Baidu knows that it cannot leave contact information directly, and in serious cases, it will be blocked.