Search Engine Advanced Search Instructions
Source: Shangpin China |
Type: website encyclopedia |
Time: 2012-11-04
Search Engine Advanced Search Instructions
Double quotation marks
Put the search term in double quotation marks, which means that the search results return a page containing all the words that appear in double quotation marks, and even the order must match exactly. Baidu and Google both support this command. In the returned results, the keywords appearing on many pages are not complete "SEO method pictures". In some pages, the words "SEO", "method" and "picture" appear in different places, with gaps in the middle and different orders. Put the "SEO Method Picture" in double quotation marks and search again: as you can see from the "SEO Method Picture", there are only four returned results, all of which are complete and the page with the search string "SEO Method Picture" appears in order. Use double quotation marks to search for competitors with specific keywords more accurately.
minus sign
The minus sign (-) represents a search for pages that do not contain words following the minus sign. When using this command, the minus sign must be preceded by a space, and there is no space after the minus sign, followed by the word to be excluded. Both Google and Baidu support this command. The minus sign can also be used to find the required documents more accurately, especially when some words have multiple meanings. For example, if you search "Beijing website - production", the returned result page will be excluded Beijing website production The content produced in Beijing and the website will not be affected.
asterisk
The asterisk (*) is a common character and can also be used in search. Baidu does not support the * search command. For example, when searching for "high-end * construction" in Google, the * symbol represents any text. The returned results not only include“ High end website construction ”It also includes "high-end office building construction" and other contents.
inurl:
Inurl: The directive is used to search the page where the query term appears in the URL. Baidu and Google both support the inurl: command. Inurl: The directive supports Chinese and English. For example, when searching for "inurl: SEO optimization", the returned results are all URL containing“ SEO optimization ”Page. Because the keywords appearing in the URL have a certain impact on the ranking, you can find competitors more accurately by using inrul: search.
inanchor:
Inanchor: The result returned by the command is to import the page containing the search term in the link anchor text. Baidu does not support inanchor:. For example, when Google searches for "inanchor: click here", the returned result page does not necessarily contain the words "click here", but the words "click here" appear in the anchor text of the links to these pages. Link anchor text is one of the most important factors in keyword ranking. Experienced SEOs will try to use the target keywords in the external link anchor text. Therefore, you can find the competitors of a keyword by using the indor: command, and these competitors often have done SEO. You can find many link resources by studying the external links on competitor pages.
intitle:
Int itle: The instruction returns the page with keywords in the page title. Google and Baidu both adhere to the intent: command. Title is the most important factor in page optimization. SEO people will put keywords in the title no matter which word they want to rank. The files found with the int itle command are more accurate competitive pages. If key companies only appear in the visible text of the page, but not in the title, most of the time they are not optimized for keywords, nor are they powerful competitors. For example, in search of "search engine optimization", my blog ranked second in Baidu's natural ranking. But if you search for "integral: search engine optimization", my blog will not be returned, because there is no "search engine optimization" in the blog title.
allintitle:
All title: The search returns files containing multiple groups of keywords in the page title. For example, all title: SEO search engine optimization is equivalent to: title: seo title: search engine optimization. The returned page contains both "SEO" and "Search Engine Optimization" in the title.
allinurl: Similar to allititle:. Allinurl: SEO search engine optimization is equivalent to: inurl: SEO inurl: search engine optimization.
filetype:
Filetype is used to search for a specific file format. Both Google and Baidu support the filetype: command. For example, a search for "filetype: pdf SEO" returns all PDF files containing the keyword SEO. Baidu only supports the following file formats: pdf, doc, xls, ppt, rtf, all. "All" means to search all supported file types of Baidu. Google supports all file formats that can be indexed, including HTML, PHP, etc. Filetype: The command is used to search specific resources, such as PDF e-books and Word files.
site:
Site: is the most familiar advanced search command for SEO, which is used to search all files under a domain name. For example, the search site: ihucc.com returns all the pages under the domain name ihucc.com. It can be seen that this command is the most direct way to query the number of pages included in the website. The site: command can also be used for sub domain names. For example, site: blog. sina. com. cn searches all included pages under the blog. sina. com. cn sub domain name. The site: sina.com.cn contains sina.com.cn itself and pages under all the sub domains of sina.com.cn (including blog. sina. com. cn). However, the site: command is not accurate, especially in Google, the returned included pages often fluctuate significantly, and can only be used as a reference.
link:
Link: It is also a commonly used instruction for SEO, which is used to search the backlinks of a URL, including both internal links and external links. For example, a search for link: sino web. net returns a reverse link to sino web. net. Unfortunately, the links returned by Google's link: command are only part of Google's index library, and they are almost random. Therefore, it is almost useless to use the link: command to check the backlinks. Baidu does not support the link: command.
linkdomain:
Linkdomain: The directive is only applicable to Yahoo!. It returns a backlink to a domain name. Yahoo's backlink data is also relatively accurate, which is one of the important tools for SEO personnel to study the external links of competitors. For example, search: linkdomain: ihucc.com - site: ihucc.com Shangpin China The external links of the website, because - site: ihucc.com has excluded the pages of Shangpin China itself, that is, internal links, and the rest are external links.
related:
Related: The directive is only applicable to Google. The returned result is a page associated with a website. For example, by searching: created: ihucc.com, we can get other pages that Google thinks are related to Shangpin's Chinese website. Google does not specify exactly what this connection means. Generally, it refers to websites with common external links.
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