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What causes most people's website construction to fail?

Source: Shangpin China | Type: website encyclopedia | Time: July 31, 2019

Clarify the needs of website design

The reason why the customer's requirements are not clear is that he does not understand the specific contents and functions of online products, marketing, and sales. For example, the boss of a travel agency wants to be a website for ordering travel packages online. In fact, there are many such websites, but when he comes to his site, because he has not done it before, he is worried about not doing it well, So I consulted a lot of materials and reference websites, combined with my own travel agency management experience, and summarized a set of design requirements.

(Shangpin China website construction - site building experts around you)

When he sends this set of requirements to various website builders to obtain quotations, he often receives two replies, one is that we can't do it, the other is that we can do it, but the quotation is very high, which is actually wrong at this time, because this set of design requirements is only based on the experience and knowledge of the travel boss, but don't forget that this is an online project, There is a big difference between offline projects and offline projects in marketing and sales. Things that are easy to do offline may be very difficult online

For example, offline travel agencies have physical stores. If the store is good, you don't need to worry about the flow of people. You just need to do a good job in package design and attractive sales scripts. But different online, it is much harder to obtain the flow of people, which makes it more difficult for visitors to place orders online. That is to say, it may not be meaningful for you to strengthen the key offline work online, Your website may not be visited by anyone all day. Who do you spend so much effort on developing website functions and repeatedly designing UI for? As for the professional director of IT project operation, he may not understand travel agencies, but he knows that more than 50% of online projects focus on marketing, and which ways are easier to do marketing well, so he will make reasonable suggestions on the requirements of the travel agency boss. The final design and development requirements are practical and effective, and the next step is to select the website builder

Why build websites?

If you are a website, this website must play a specific role in the development of your entire business. For example, the common foreign trade B2B website, its role is marketing, bringing potential customer inquiries. But as for whether it can be negotiated, it is the matter that the salesperson follows up. We call it sales, but the website cannot help your sales, That is to say, if this foreign trade company does not have good salesmen to do sales, then no matter how well its website plays, it will not succeed in the end

Another example is foreign trade B2C website. Its role is both marketing and sales. It not only needs to be able to obtain more visitors through marketing, but also can successfully sell products to visitors, so that visitors can place orders online and become customers. This is sales sales. If a B2C website can obtain a large number of visitors through various advertising promotions, However, if visitors cannot be converted to online purchase, the website will fail, because its core role is still not played;

For example, websites such as Google (SAAS) are not only products, but also marketing and sales (note that marketing and sales are two different and independent departments in formal companies), which means that the function of the website itself is as a service, and then it needs to obtain a large number of visitors, and effectively transform visitors into paying users. Any link fails, This website is a failure

(Shangpin China made Western Airport Group website design)

Reasonably solve the marketing and promotion work

For most companies, network operation must be outsourced to professional companies or individuals. But if you ask me how to select a reliable marketing company, what good way can I do? Because I have a data marketing company myself. I think our marketing service is very good, but in fact, many of our customers can't do their marketing effectively, Because there are many factors that determine the marketing effect, if your own product/business has no market, or is obviously inferior to your competitors, then marketing is actually a false proposition. The most reliable way is to communicate more and understand more before confirming cooperation.

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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]