What are the key points to pay attention to in the process of website construction? one

1、 Theme positioning of website

Before the construction of a website, the first thing to do is to make sure the brand positioning of the website. It is clear whether the positioning of the website is centered on the construction of the group website or the product brand. The visual style, page plate, content core, etc. of the website will be different. After the positioning is determined, it is necessary to reflect the core value of the brand through the unique website style and prominent theme column content in the late stage of website construction. And after the positioning is determined, the post optimization of the website can also be more convenient.

2、 Overall style design of the website

Visual effect is an important factor that affects users' impression of the website. To reflect the temperament of the enterprise, high-level web design is required. When designing a brand website, we must have a deep understanding and grasp of the brand, so as to extract the core part of the website.

3、 Overall structure of the website

The overall structure of the website includes company introduction, news, service display, contact with us and other contents. Users should form a perception of the brand through these contents. Of course, these contents are not all inclusive. It is better to be detailed and appropriate, and focus on brand image and product promotion. This is just like the business card used in our daily life. If users want to know something about the company, they must go to the official website of the company to have a preliminary understanding. Therefore, the website construction should be complete, so that users can have a relatively comprehensive understanding of the company.

4、 Data analysis of website

By mining users' browsing information and analyzing users' behavior, we can timely adjust the layout, design and keywords of the website. Constantly improve the brand effect of enterprise websites. Do more positive publicity to enhance the trust of users.

(Website analysis)

5、 Daily maintenance of website

A brand website must have a professional team that can monitor the website content in real time. In this way, when the website has problems, it can be handled in a timely manner. In case of attack or slow website response, which will affect the user's experience. A professional team is required to update daily articles, maintain website security, and upgrade website sections in a timely manner.

6、 Interactive marketing of websites

An impressive brand website is a website that can provide interaction. It can manage users and all links in the value chain of brand production and operation activities. Continuously achieve the purpose of brand communication through effective online interactive marketing.