How to choose effective keywords in website construction?

Alt attribute setting

Many enterprise websites are unfamiliar with the Alt attribute, and some even don't know what the Alt attribute can do? What's the use of search engines? The Alt attribute is equivalent to a symbol. For example, when a painter paints a picture, he will always mark the words "Riverside Scene during Qingming Festival" on the side, which will remind us that this picture is the Riverside Scene during Qingming Festival, not other things. Add Alt attribute to the image to let the search engine know the specific content of the image, so that spiders can more friendly informationize the image, and it is also conducive to the keyword ranking of the image.

Rational use of frameworks and js

It is better to use DIV+CSS layout to write the web page, which can reduce the weight of the page code and make the website open faster and more convenient for users to browse the website. It can increase search engine friendliness. The website script files can be integrated into a JS file, and the website access speed can be greatly improved through external calls to the page code.

Static url settings

Many webmasters have their own opinions on static and dynamic pages. Some people think that dynamic pages are good, reducing the space occupied by pages, but not conducive to spider crawling. Static page spiders can better crawl, but they occupy too much space, so each has its own advantages. But Shangpin China suggests that it is better to deal with the website statically, Website construction It's better to follow the habits of search engines, isn't it.

(SEO keywords)

Layout of website construction

The website layout that conforms to the search engine is a flat tree structure, with reasonable breadcrumb navigation, home page - column page - article page. It is controlled at 3-4 layers. Too deep will cause trouble for spiders to crawl. The best reasonable setting is three layers. This kind of search engine likes crawling best. It also helps spiders crawl more pages. Another point is to make a website map for the website to facilitate spiders to grab the overall content of the website. Through the map, spiders can quickly crawl to the website page. At the same time, set the address of the website map in robots. Spiders can access the sitemap file at the first time when they visit robots files.

Writing of robots

Robots are very important to a website, which is equivalent to the signboard of a website. If a website is a store, then robots are the "front" of the store. Spiders visit this "facade" first. Robots tell spiders that they can or cannot crawl, and spiders will follow the rules to "pack" on the website, knowing what can be taken and what cannot be taken. Zhang Yugan's blog robots settings: User Agent: *, Disallow:/wp includes/, Disallow:/wp admin/, Disallow:/** Tell all search engines not to crawl wp includes, wp admin and dynamic pages in the root directory.

A website should consider doing SEO optimization in the later stage. In the early stage, website construction should pay attention to some details to make SEO optimization less tedious and difficult. In the initial stage of building a website, website layout, writing of three elements, code writing, alt attribute, internal chain structure, server, website security, article update frequency, html static setting, robots, etc. should be considered. These are all set up, and the ranking will go up slowly after the website is included normally.

As long as we stick to this aspect, after a period of spider investigation, your site can almost achieve the effect of second collection like my website. Finally, I would like to say that we must seriously do the site, and do not use some cheating techniques to cheat the search engine, because you cheat for a while and can't cheat forever. Every time the search engine is updated, It's all a promotion. For example, the spider pool and black hat techniques are destined to be eliminated, so we'd better work harder to do our own site, so as not to be demoted by the search engine.