How many ways can we improve the weight of the website?

1、 Website content planning

Content is more important. Now Baidu pays more attention to website content construction, and it is better to talk about how to write articles.

1. Write articles based on the latest hot spots on the Internet. Such articles are more timely and Baidu likes them.

2. Sort out some useful articles, add personal opinions, and form your own opinions. For example, you can move some original articles from WeChat and Weibo, take out the paragraphs that are nutritious and valuable for users, and add your own ideas to enrich them.

3. The article should be written with pictures and texts. Baidu prefers articles with relevant pictures.

4. Try to improve the originality of the article. It is better to use less pseudo original methods only at the beginning and end of the article. Every article should be written carefully.

5. Set traps in the article. This trap means that it can resonate with browsing users, and then arouse their desire to reply. This kind of article is very likely to be forwarded by users themselves. One forwarding will bring a spontaneous outer chain to the website.

2、 Website structure planning

For search engine optimization, excellent website structure optimization should include website physical structure optimization. Physical structure refers to the structure shown by the real location of the website directory and the contained files. Physical structure generally includes two different forms: flat physical structure and tree physical structure.

1. For small websites, all pages are stored in the root directory of the website. This structure is a flat physical structure. A website with a flat physical structure is used

2. For larger websites, it often requires two to three or more levels of subdirectories to ensure the normal storage of web pages. This multi-level directory is also called a tree physical structure, that is, the root directory is subdivided into multiple channels or directories, and then the ultimate content pages belonging to this directory are stored under each directory.

(Shangpin China website construction)

3、 Website brand planning

I suggest that personal websites should be small and beautiful. Because personal webmasters generally have time and technology limitations, they can't compete with big websites. Therefore, personal webmasters should focus on one area for in-depth mining. For example, this is true of many technical We Media stations. In the early stage of website construction, we should find the industry we know better, so that we can make an overall plan for the website, find the focus of the website, and lay the foundation for the later website content construction. Brand planning includes the overall UI design of the website, website content construction, user audience analysis, etc. In a word, the website brand planning should find the right entry point, and then analyze and optimize the overall situation.

4、 Website keyword planning

Keyword analysis is an important point. After all, most SEO traffic is brought by keywords. So we should make a comprehensive analysis. In addition to the keywords in the three tabs on the home page, each column page, list page, article page, tag page, and topic page must have its own independent keywords.

5、 Day after day insistence

There are only a few positions on the homepage of search engines. If you don't insist, others will be ranked. And with the adjustment of Baidu algorithm, SEO is no longer a matter of early morning and late night. Any website will not have a great effect in the early stage, but as long as you stick to it, you will often see unexpected results.

6、 Website promotion channel planning

The promotion of websites should be diversified, including QQ groups, WeChat, microblog, email, forums, SNS, etc. With the advent of the Internet+era, SEO is facing greater opportunities. No matter how the website promotion changes, the most important thing is to catch the users' share. Every sharing is an accumulation of website brands.

7、 Website link voting planning

1. After the adjustment of Baidu algorithm, Friendly Link is currently recognized as the highest quality link voting method in the SEO world. Therefore, while doing a good job in the ordinary outer chain, we should also change some friendly links that are relatively good in relevance and have little difference in website weight. Shangpin China Website construction The number of friendship links on our website can be 30-50. Don't change too many, or you may be suspected of cheating.

2. User behavior voting plays an important role in search engine algorithms. Writing the title tag and description tag is a good way to win users' clicks. When the quality of external links and web pages is not different, the competition is user experience. The ratio of IP and PV of a website is 1:1 for a long time, which means that the search bounce rate is more than 90% for a long time, so even if the keyword ranking goes up, it will not be stable. Especially in the case of large competition, user behavior voting plays a decisive role in the ranking of websites.

3. In addition to external voting, we should also do a good job of internal voting on the website, such as anchor text links of website articles. We should make a list of website anchor text and record the corresponding links of each article. You may not see the effect at the beginning, but you will gradually accumulate the weight of the website.

8、 Website user experience planning

The user experience seems very empty. But I think there are two more important points.

1. Users' return rate and the quality of articles are good. Customers will come back after reading them once, and even collect websites.

2. The website should be interactive. Users and webmasters can interact, and users and users can also interact, eventually forming a webmaster centered circle.