Summary of SEO article knowledge points after website construction

1、 Experience in writing SEO articles

Through this period of writing, I learned some knowledge points, such as how to search keywords effectively, what steps are needed to build a website, and also learned a lot of SEO related issues. Let me first talk about how to select keywords when websites are doing SEO promotion.

When enterprises are generally doing SEO promotion, the first step is to select keywords. How do we select keywords when companies are doing SEO promotion;

2、 Knowledge points of SEO articles

1、 The keywords of the enterprise must be closely related to the content of the article, because Baidu searches for keywords, and the matched pages are matched according to the content related to the pages. The website needs effective traffic. It is impossible to bring visitors to the website by deceptive keywords, which is meaningless to the website, and the search engine will also give corresponding punishment.

2、 There are too many searches. If a keyword does not have a search volume, even if it reaches the first place, it will have no effect. Without a search volume, it is impossible to bring any profit. We need to choose an effective search volume, so as to ensure the lowest cost of SEO and a large flow, but the reality is often not so ideal, Most of the keywords searched too much are also the most competitive keywords.

3、 The search volume of keywords should not be too wide. If the keywords are too wide and the competitive pressure is too great, the cost will be higher. But in fact, the meaning of such word search is not clear enough, so the conversion rate will naturally be low. For ordinary customers, for example, they are engaged in the "catering industry" and want to take "catering" as the target keyword, but in fact, real users will not search for such broad words when searching the catering industry. Instead, they will search for words like food and eating. If the goal is set on such a broad word, it will only be laborious and ineffective, and the final gain is not worth the loss.

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4、 Keywords can't be too special. You must take full account of the user's search habits and can't go to the other extreme. If the keywords are too special and too long, the number of searches will be reduced, and even no one will search. This cannot be the main keyword of the website. Such words can be promoted as auxiliary keywords instead of focusing on promotion.  

Many websites want to get a good ranking and gradually promote their companies and products through SEO optimization, so many enterprises choose to cooperate with network optimization companies to enhance the popularity of the company.

1、 A new website, if it is a new website, will have a sandbox period, that is, the evaluation period of our website by search engines. This is a means for search engines to prevent new websites from quickly obtaining rankings. Generally, the sandbox period is 7-90 days, and the most common one is about a month. After the sandbox period has passed, the ranking will be improved quickly.

2、 Old websites, old websites generally exist in two situations, the first is that they have never optimized the website, and the second is that the website structure has been greatly changed, leading to the loss of the ranking of articles. Let me start with the first solution, which is to significantly modify the website title, quickly and massively increase the website's external links and purchase friendship links in a short period of time. Then I will talk about how to solve the first problem. Our website is aimed at users. Users' aesthetic and value orientation will change according to time. Websites that are too old in style will not be loved by users, Therefore, there is only revision. There will be many 404 pages of information collected before the website is revised, so we need to count dead links, submit rules on the search engine webmaster platform, and keep the rest of the work as before.

3、 Stability of the server Search engine crawls into the website as a visitor. The speed of opening the website is fast or slow. Whether the website server often goes down directly affects the friendliness of the website itself to the search engine. It can be seen that if ordinary users enter the website through keywords, the same situation will happen. Either the website cannot be opened or the opening speed is extremely slow, which will inevitably affect the perception of users. The final result is that from the perspective of users, the bounce rate is high and the page dwell time is short; From the perspective of search engines, it is normal for website keyword ranking to be unstable after stripping away the basic principles of optimization.

Fourth, the quality of content should be optimized in any case. Without high-quality content, it is always unstable. The quality of website content has many characteristics, such as timeliness, timeliness, hotspot, relevance, authority, etc. Assuming that the content of the main website is completely reproduced, and no gain processing is carried out on the content, then the website may be included ineffectively, and the final result is that the website is "dark". The requirements for content quality are: content that meets user needs, has rich information, and is rich in authority.