1、 Article summary knowledge points
Add the knowledge points learned in the article and summarize them, mainly including website construction, website design, programming knowledge and other knowledge, and extract the essence of the knowledge points in the article.
1. Website construction
(1) The development prospect of website construction: through the powerful information dissemination ability of the Internet, the company can establish its image and become famous. Open up a larger market to gain profits.
(2) Satisfying user experience: fast and stable website access, smooth and easy to read website content, and high-quality website materials.
(3) In the process of website construction, we should focus on the positioning of the main body of the website, reflect the core value of the brand, have a detailed and appropriate overall structure, focus on the introduction of brand image and product promotion, website data analysis, mining user browsing information, and analyzing user behavior to adjust layout design keywords, so as to improve the brand effect of the enterprise website. The daily maintenance of the website must be monitored in real time by a team. In case of attacks or slow website response, etc.
(4) What are the reasons for the failure of most people's website construction? Because customers are not clear about the specific content and role of online products, marketing and sales, it is particularly important to communicate with customers carefully. To select a website builder, if you want to build a reliable website, a good website builder can ensure that the website designed and produced meets the needs and aesthetics of customers, and the whole process of building a website will save time and worry, Therefore, an excellent station building company is particularly important.
(5) What are the promotion methods for software construction: 1. soft text promotion 2. mobile phone promotion 3. social network promotion 4. media website promotion 5. search engine promotion 6. professional forum promotion, etc
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(Shangpin China website construction)
2. Website design
(1) . Blank space: large blank spaces are used in the design of web pages, which will make the web pages look clean and tidy, create a refined and elegant feeling, and help brand positioning. The page layout is balanced to make the page vivid and enable users to focus on search and review.
(2) Three methods to break the traditional design ideas:
① Page design breaks the industry restrictions, and creates a good website platform for customers with innovative ideas to achieve a new effect.
② The structure layout breaks the thinking limit, breaks the traditional layout structure, and makes the web page clear and orderly, more creative and appealing.
③ Color matching breaks the traditional restrictions, overthrows the conventional color matching layout, and brings customers unexpected new ideas and marketing effects with simple color matching creativity.
(3) Five design schemes commonly used in website homepage design: 1. Use photos as background, 2. Use color block design, 3. Focus on simple pages, 4. Responsive design, 5. Parallax rolling design.
3. Programming knowledge
(1) UTF8 statements cannot be used in MySQL. This is a bug. In 2010, MySQL released utm8fb4 to bypass this problem. It has not been modified.
(2) HTML hypertext markup language is a must for web page production, a standard as well as a standard. Create a web page schema through the headbody tag.
(3) Five possible obsolete programming languages: Ruby, Haskell, Objective-C, R, Perl.
(4) The contrast between CSS architecture and traditional websites: it can achieve the separation of design and content, improve the efficiency of search engines on web pages, improve the browsing speed of pages, and facilitate maintenance and revision.
4. Other knowledge
(1) Baidu algorithm inventory: In order to optimize the user experience, Baidu has launched 13 algorithms, including: Thunder Algorithm, Green Rob Algorithm, Hurricane Algorithm, Blue Sky Algorithm, Trade Wind Algorithm, Pomegranate Algorithm, Poplar Algorithm, Lightning Algorithm, Ice Bucket Algorithm, etc.
(2) 404 pages. When a user sends a request, but the server cannot find the page information or the page cannot respond, it will feed back a 404 page to the user. Generally, an error page is designed by the website builder. 404 pages can avoid dead links, improve the user experience, and avoid being punished and demoted by the search engine. Causes: The available files cannot be retrieved from the input error address, the file directory or file name is changed, the original URL becomes invalid, and the file is moved to another directory, resulting in the original path becoming invalid. How to set: You can go online to find the template modification content, upload the file to the root directory of the space through FTP, open the control panel, find the 404 page settings, upload and save them.
2、 Website editing experience
As a website editor, I have encountered problems and shared my experience as follows:
As a website editor, the most troublesome place to add articles every day is to select a topic. If you can find a good topic, you can open the idea of the article. Whether you are writing an original article or modifying a fake original article, you will be handy. The scope of topic selection should focus on "high-end website construction, interactive website construction Beijing website construction , Beijing website design, website construction, website design, enterprise website construction, mobile applications, VI visual design, website construction company and other keywords. Articles not related to website construction should not be added. The following minefields should be avoided: such as outdated website building technologies such as ACP, 404 error pages, which do not meet website keywords and other topics, should It is based on Baidu algorithm, with the core of submitting original high-quality articles, and the goal of improving the weight and popularity of the website.
So how to choose a good theme? It is recommended to search for keywords through the webmaster's website and write articles by searching for keywords. However, minefields should also be avoided here, such as the name of the website being queried, keywords unrelated to the website and keywords being eliminated. In addition, when adding articles, the linked fields need to be bold. The first paragraph of the article has two characters of full space. Add a picture to answer the question. Select a copyrighted picture to avoid infringement. Do not add a URL link to the article header.
About the quality of the article. A good article must have good content in addition to good subject matter. The length of the article should not be too short, the quality of the content must be high-end, and there must be substantive articles. Running articles will be crawled by search engines, which will have a bad impact on the website.
Baidu algorithm problem. If the website is punished lightly by Baidu algorithm, the weight will be reduced and the website will stop. The punishment is very powerful. We should avoid these pitfalls and write articles that conform to Baidu algorithm. The following is what Baidu algorithm needs to pay attention to: it is not allowed to directly collect and move articles from other websites and public accounts, the article content is integrated, the layout is neat and smooth, and there is no low-quality content, There are also the use of titles in the newly released new advertising law, and several types of prohibited words: with "most", "one", "country", "false", etc., the time must have a specific time limit. It is strictly prohibited to use words that can not be determined at any time, such as this time only. If you violate the Advertising Law, you will be sentenced to a fine of 20000.
Add small details of the article: the website link is bold, the first paragraph space is used seven times with half space, the rest of the paragraphs are full space, link to the website, link to the home page as little as possible and other details.
