Methods to achieve stable inclusion after website revision

In order to move forward in the wave of fierce competition, website revision is imperative. How to achieve stable inclusion after website revision? below Enterprise website construction I hope I can help you.

The URL is Baidu's logo for the page. If the URL changes, Baidu will delete the original URL and review the new URL again. In this process, because the previous collection cannot be opened in large quantities, it may lead to the site's demotion, so it is not recommended to change the URL unless forced to do so. If you have to change the URL, the URL rules should be the same as before. If the URL rules are different, it will be difficult for your existing website URL to match with the previous ones. The revision rules in Baidu's search resource platform are complex, and it is also troublesome to make 301 jump, which makes it difficult to recover the original page's inclusion and ranking, and power reduction is inevitable.

　　 301 Jump

The first step of revision is to do a good job of 301 jump. Of course, you must first consider the URL rules of your website, and sort out various revision rules such as home page, column page, article page, navigation, secondary navigation, etc. Then, according to the URL rules, do a good job of 301 jump to the corresponding new page, so that Baidu can identify the new page as the original page as soon as possible.

　　 URL rule submission

To submit revision rules on Baidu's search resource platform, the most important thing is the URL rules. The new and old URLs must correspond, otherwise Baidu will have a hard time judging, and the review time may be extended indefinitely.

　　 Notes on website revision

　　 Home Page Title

The title of the home page is generally immovable, which is most likely to lead to the site's power reduction. You should be careful in fine-tuning.

　　 404 pages

URL rules are not necessarily applicable to all pages, and there will be some loopholes. So we must do a good job of 404 pages, submit dead link text in Baidu search resource platform, and try to make the dead link not affect the revision process of our website.

　　 Junk secondary domain name

There are two ways to remove the garbage secondary domain names. One is to resolve them and return 404 code to Baidu, so that Baidu can delete them. The other is to resolve them and put the robots.txt file in the root directory. Baidu is prohibited from crawling in the file, so that Baidu can delete them. In particular, when it comes to pan parsing, a lot of junk secondary domain names have been parsed through pan parsing, which may be used as a type of junk domain names such as gambling. We must clean them up in time, otherwise we may have been troubled for a long time, not only extending the time for revision review, but also causing data instability in the future optimization process.

　　 301 Jump time

Many people may cancel the 301 jump relationship because of the revision. Baidu's response is relatively slow (about 3 months), and it is also easy to repeat, so the 301 jump relationship is maintained as far as possible.

　　 Homepage layout

If you want to change the layout of the home page, you should pay more attention. Baidu's page weight is from top to bottom and from left to right, so you should pay more attention to changing the position with high weight as little as possible, and you can fine tune it, but don't change the layout significantly. If you have to change it, try to adjust it in batches, so that Baidu doesn't recognize it as a change, then the website weight will not be affected basically.

　　 Anchor text

Don't forget that the anchor text must be replaced with the link address. Many people will forget the anchor text, resulting in loss of weight and longer revision period.

　　 Frequent revision

Try to solve it once and for all, except for special circumstances, repeated revision is the most taboo point, which is fatal.

After the change, check the links in the station, delete or modify some dead links, including some irrelevant friendship links. In particular, the removed anchor text and links that do not match the page. Keep the internal pages of the website updated, try to make sure that there is at least one update on the internal pages of each column, and the home page is updated regularly every day. The friend chain on the home page can choose some websites with better quality than itself to drive the weight. The revised website will surely recover to the original ranking soon, and can even achieve better ranking and traffic than the original. However, there will certainly be some non subjective factors, such as Baidu's update. Don't be alarmed. Keep a stable and calm attitude and carefully analyze before taking countermeasures. I believe that an excellent website producer will understand this truth.