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Principle of keyword selection in website construction

Source: Shangpin China | Type: website encyclopedia | Time: October 8, 2019

Enterprise website has become an important platform for enterprise marketing, so Enterprise website construction Operators need to understand the keywords of the website and master the core vocabulary of the enterprise website. Many people say that the core words of the website cannot be grasped when updating and maintaining the website, so from which direction should we choose the keywords for enterprise website optimization? Next, Shangpin China will tell you about it.

1、 Keywords should be related to website content

The target keywords must be relevant to the content of the website. What the website needs is not only traffic, but also effective traffic. If users enter the website through search keywords, if the keywords are not related to the content, it will lead to the loss of users, thus reducing the website's power. The keywords are related to the website, which can bring the flow of orders into profits. It is meaningless for the website to rely on deceptive keywords to bring visitors but cannot complete the transformation to bring profits to the enterprise. Such rankings and flows are not assets, but burdens.

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2、 More searches, less competition

The best keywords are those with the most searches and the least competition, which can ensure the lowest SEO cost and the maximum traffic. But the reality is often not so ideal, most of the keywords with more searches are also competitive keywords. However, through a large number of detailed keyword mining, expansion, and listing the number of searches and the degree of competition, you can still find keywords with more searches and less competition to a certain extent. This keyword is the most likely word for users to search, and the keyword traffic is much larger than the long tail keyword. Generally, target keywords are placed in the title, keyword and description tags on the homepage of the website.

3、 Target keywords should not be too broad

The target keywords are broad, the competition is too big, the cost will be too high, the intention of the search words is not clear, and the conversion rate will be reduced. General industry terms are broad words in Mandarin. If you set your goal on such broad words, you can't do it, or you have spent a lot of effort to do it, but also found that the conversion rate is very low. If you set your goal on this word, you will find that it is laborious and ineffective, and you will only lose more than you gain. Such an approach will significantly reduce the search volume, which can be said to be a foolish adventure, and it is almost impossible to obtain user conversion.

4、 Keyword competition analysis

First of all, you need to know what the main keywords in your industry are. Based on this key keyword, you can collect and expand more keywords related to the industry, and collect each keyword. Secondly, put these keywords in Baidu Search to search, and then the key keywords appear on the first five pages are the home page/column page/content page. Then analyze the website, and the content page of the column page can be ignored (except for large sites). In the process of website optimization, the bottom foundation of the website is not well built. Never build a website for traffic.

5、 Business Value

Different keywords have different business values. Even if the length is the same, it will lead to differences in conversion rates. Regionality depends on the positioning of the website, regional or national. For example, website construction should be targeted at the whole country. If you choose keywords, choose website construction. If you want to target Beijing, choose Beijing website construction But the website construction is much more difficult than that in Beijing.

To achieve good optimization results, website builders must first master certain optimization methods. Generally speaking, the optimization of website keywords is to reasonably arrange and adjust the use and control of keywords through the specific content and related aspects of the website page to achieve the best effect of keyword use, so as to improve the ranking of website keywords by search engines.

When enterprises choose appropriate keywords for website optimization, they can use the above methods as a reference to determine the most suitable keywords for the enterprise itself.

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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]