SEO website optimization: 5 points on website inclusion

SEO website optimization: 5 points of analysis on website inclusion

Many webmasters are often bothered by the fact that the website is not included or is not ideal, and some people directly report it with the mentality of "Du Niang is mentally disabled", but do not know whether the site is included in their own hands. Today, I would like to share with you some of the points included in the website, Beijing website production company Shangpin China 。

1. The quality of the content is good, and the content is stable and updated. The so-called "one copy of the world's articles", coupled with the extensive and profound Chinese language（ High end website construction ）One sentence can be translated into ten sentences. Especially for individual webmasters, it is almost enough to make a blog completely original, but it is a bit difficult to make individual webmasters completely original, and vanguards don't think it is necessary. Pseudo original articles, coupled with the relative update of "punctuality and quantity", are the first hurdle included. Relative here means natural point. Punctuality is the time and quantity of updates.

2. Create a smooth internal structure of the website. When talking about internal links earlier, Qianfeng also said that a good internal link structure can not only make the overall weight of the website reasonably distributed, but also improve the probability of website pages being included. The main obstacle of spider crawling is reflected in the inclusion of internal links. Although Baidu's optimization guide points out that spider crawling is consistent with user access, this is very official and cannot be fully believed. It is not cheating to creep reasonably to cater to spiders.

3. Reasonable url structure. It is said that even though search engines no longer care about dynamic urls and static urls, vanguards feel that simple urls are easier to be included in search engines than dynamic urls. When we optimize a relatively large platform, it is easy to find this. The following two types of url structures, the first one is obviously easy to be included, and the number of this case is expanded to 10000. Which url method would you choose?!

4. View the spider access log, check the crawl status and crawl page. Needless to say, check the crawling status, mainly based on the return status code, 200, 301, 404, etc. Check the crawling pages to see which pages it crawls every day? Are these the pages you want it to crawl? The webmaster knows that the number and time of spiders crawling your website is the same when the weight of the website remains unchanged, which means that if there is a spider trap on your website, it will greatly increase the spider's crawling efficiency. A common situation is to combine filter conditions. These combined filtering conditions will produce a large number of pages, many of which have no actual content. In this way, the spider crawls a large number of filter condition pages, which greatly wastes the crawling time and reduces the chances of collecting useful pages. At the same time, because these pages themselves have no time content or repetitive content, even crawling is not included.

5. The weight transfer of external links to pages. External links can well guide spiders to crawl the target page, and transfer weight to the target page to improve the ranking ability of the target page. This is not only to improve the collection probability of a single page, but also to improve a class of pages.