What are the problems faced by the construction and promotion of SMEs' websites
Source: Shangpin China |
Type: website encyclopedia |
Time: October 3, 2013
small and medium-sized enterprises Website construction It is an important part of implementing the informatization of SMEs. Promoting the informatization of SMEs is an inevitable requirement for taking the emerging industrial road. It is a wise choice for SMEs to network their goods or services to adapt to the new era of enterprise management. The purpose of website construction of SMEs is to provide people with a window for online publicity, and it is also a breakthrough to realize informatization. So far, SMEs have basically established their own websites, but still some SMEs still do not realize that Marketing website construction This article makes a simple analysis of the problems and countermeasures faced by SMEs who have established websites in website construction and promotion: Small and medium-sized enterprise website construction is an important part of implementing the informationization of small and medium enterprises, promote the small and medium-sized enterprise informatization is necessary to take new industrial road, the small and medium-sized enterprise for goods or services network is adapted to the wise choice of enterprise management in the new era. The small and medium-sized enterprise website construction is to provide an online publicity window to the people, the breakthrough, but also to realize the information so far, small and medium-sized enterprises basically have established their own websites, but there are still a part of small and medium-sized enterprises still have not realized the importance of marketing type website construction, this article analyzes the problems and Countermeasures in the website construction and promotion of plain has been established website of medium and small enterprises:
1、 Website information is not updated or updated in a timely manner
The website information is not updated and not updated in a timely manner
Many small and medium-sized enterprises' websites are what they look like when they are published, and what they still look like after a long time. Some contact information has changed and has not been updated. Some want to contact you, which may not be convenient, and they will generally turn to your competitors to cooperate with them. Due to the small amount of information of SMEs, the post maintenance of the website is not too complicated. It is basically OK to update it in a few days, including the update of industry news, enterprise news, product promotion and other information. Industry news can be reproduced directly on relevant industry websites. Enterprise news does not need much literary talent. It is enough to record the detailed situation truthfully. The product display page should try to explain the product in detail, so that you can basically understand it when you see the description. When appropriate, corresponding topics can be produced, such as mooncake enterprises. During the Mid Autumn Festival, relevant topics can be produced, and some advertising can be carried out in combination with the sales market, which will greatly help the sales of products. Many small and medium-sized enterprise web site is what kind, for a long time or what, changed some way to contact, there is no update, some want to get in touch with you I'm afraid not too convenient, general will turn your competition and cooperation. Small and medium enterprises because of less information, website maintenance is not too complex, basically a few days update, you can, including the news industry news, enterprise, product promotion and other information update. Industry news directly to the relevant industry website reprint, business news and don't need what literary grace, recording the detailed situation can truthfully, product display pages as far as possible on the product detail, do meticulous, see the instructions you can basically understand. The appropriate time can make corresponding topics, such as the moon enterprises, in the Mid Autumn Festival period can make related topics, with combined sales market within some advertising, is of great help to the sales of the products.
2、 Single service, no simple interaction with
A single service, do not interact with the simple
Small and medium-sized enterprises should work hard on the display of products or services. The first impression of the website to visitors is clear. What we do, which products or services are our advantages, and how we need our products to contact us quickly. Don't let visitors lose their heads. This requires that the column section should be set up reasonably during the construction of the website, Give visitors a good user experience. Generally, there are such sections as introduction, product display, contact us, online message, enterprise news, featured content, etc. to enrich the content and complete the overall structure. At the same time, appropriate modifications may be made according to the feedback of the visitors and suggestions of relevant personnel, so as to be considerate. Small and medium-sized enterprises in the product or service to show a little effort, the first impression to visitors to the website is clear, what we do, what product or service is our advantage, need our products how fast to contact us, don't let the viewer can not touch the head, this need in the website construction need to set up reasonable columns, make good user experience. General have such edition piece, introduction, product exhibition, contact us, online message, business news, features, content is rich, the overall framework. At the same time may be appropriately modified according to the feedback from visitors and staff suggestions, so as to.
3、 Insufficient promotion
Promotion is not enough
Some enterprises and even their own internal people do not know the address of the website. What's more, once I found that the website I typed on the promotional materials of a product was wrong, and it has been wrong for a long time, but still has not been corrected. The website is the trademark of the enterprise on the Internet. When making business cards, product manuals and other promotional materials, enterprises must put their own website, and at the same time, they should cooperate with the promotion of online and offline channels, including the popular enterprise blog promotion, and pay attention to promotion when participating in or organizing industry activities. Publish some quality industry soft articles. You can brainstorm on this, and your understanding of this industry should be able to write such soft articles to expand your influence. Some enterprises even their own internal people don't know the address of the web site, and what is more, once I found a dozen in product information on the site is wrong, and wrong time has for a long time, but still not corrected. Site is the enterprise online trademark, enterprises are doing business cards, brochures and other promotional materials must play on your own web site, at the same time with the various channels online line extension, including the now popular enterprise blog promotion, participate in or organization should pay attention to promote industry events etc.. Published some quality text, at this point you can benefit by mutual discussion, understanding of the industry, should be able to write such soft Wen expand influence.
4、 There is no proper capital investment and no staff to maintain
No amount of funds, no people to special maintenance
In fact, there is not much investment in the construction and maintenance of small and medium-sized enterprises' websites, including computer and other equipment, staff salaries and other investment. Generally, one or two people are enough to carry out special maintenance. Their main task is website promotion and service. Problems related to website technology can be solved with the help of the network that makes the website. A small part of the force can open up the online market and tap the potential of the Internet, At the same time, it has increased the publicity of corporate image, which is far more valuable than the original capital investment. Now some small and medium-sized enterprises do a better job. They are equipped with special personnel to carry out online sales. One friend's is like this. They mainly do business attraction for a product. Because they attach importance to online business attraction, the website promotion is strong, and online profits are still considerable. This is a good example. In fact, the small and medium-sized enterprise website construction and maintenance of investment is not many, including computer and other equipment, staff wages and other inputs, generally one or two people to maintain enough, they are mainly the promotion and service site, issues related to web technology by the production site to help solve the small part of power network, opening up markets, can digging potential, but also increase the enterprise image propaganda, but the value is much more than the original investment. Now some small and medium-sized enterprises do better, equipped with specialized personnel to carry out online sales, have a friend who is such a product, they do business, due to the importance of online merchants, website promotion efforts, the net profit is still considerable, this is a good example.
Attention:
The focus of attention:
The investment in website construction is also a better way to help enterprises expand the online market, and at the same time, promote the corporate image and improve the brand popularity, which provides a driving force for the development of small and medium-sized enterprises. The country vigorously promotes the informatization construction of small and medium-sized enterprises, which is also aimed at activating the management thinking of small and medium-sized enterprises, Let the traditional market combine with the online market to improve the economic efficiency of SMEs. Website construction investment is also better help enterprises to expand the online market, and promote the corporate image and increase brand awareness, and these are all provided the impetus for the development of small and medium-sized enterprises, the state vigorously promote the informatization construction of small and medium-sized enterprises, the purpose is to activate the small and medium-sized enterprise management thinking, to improve the economy of small and medium-sized enterprises combination benefits of traditional market and online market.
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