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Baidu algorithm newly adjusts how to deal with SEO website optimization

Source: Shangpin China | Type: website encyclopedia | Date: January 9, 2012

Baidu algorithm newly adjusts how to deal with SEO website optimization

Some time ago, the domestic search engine giant once again adjusted its algorithm on a large scale（ Beijing website production ）, make some SEO optimization organizations and some SEO workers headache! The original top ranking has been eliminated. Some colleagues felt a little depressed when we SEO optimization enthusiasts in Shenzhen talked about it a few days ago! In fact, there is always a way out for those who are not so serious. This is not online, I found some SEO optimization experts to analyze the results, which can provide us with these SEO website optimization Measures taken by workers.

Baidu's new algorithm adjustment analysis results are as follows

1、 Baidu is increasing the weight of its product encyclopedia（ Beijing website construction ）Baidu is more strict in the process of reviewing the encyclopedia. It effectively controls some misleading information, solves the problem of insufficient relevance of search results, and provides users with authentic and reliable information. Baidu Encyclopedia also has more weight in its product series than Baidu knows. (You may not search some cosmetics brand keywords to see whether Baidu knows the ranking weight is high or Baidu knows the weight is high)

2、 The weight of industry websites and portals has also been increased (experiment)

3、 The optimization space of SEO is much smaller than before, and the optimization space of the homepage of hot keywords is also reduced from 7-8 positions to 2-3 positions. At the same time, the weight of websites with optimization traces has been reduced, and the advantages in ranking have been lost, even some have been eliminated directly;

4、 The weight of enterprise websites with high correlation with key words and common popularity was promoted and ranked on the home page

5、 It further suppressed some websites with heavy trade colors, and significantly increased the weight of non-profit websites, especially those words not covered by Baidu products. Netease Blog became the biggest winner. After a round of Sina Blog was hit by an SEO frenzy, Netease Blog became the target of SEO workers in this round.

6、 Through checking the external links with ranking stations, we found that their PR and external links are not many, and the links are also very natural links, but the PR and domain name registration time of these websites is still very long, indicating that Baidu still prefers to work with old domain names, and has punished SEO.

How to deal with Baidu algorithm adjustment and optimization:

No matter how adjusted Baidu is, original and fresh content and content with high user experience are preferred by search engines. The time to test your SEO optimization workers is also a time to experience. Don't go to other search engines because your ranking is gone, so you may get the opposite result. Maybe it will make your website worse. Then for the adjustment of Baidu algorithm, you can also make some appropriate adjustments for your own website:

1、 Do not put a large number of fake original articles and garbage articles directly "transported" from the website, as well as write some "original articles" by yourself, do not think that Baidu can fool people. This is a great discount for your website's article experience. It doesn't mean much.

2、 The density of key words in the file should not be too strong, and the expert analysis should be around 3%;

3、 The article does not put too many anchor texts and too many deliberately bold keywords;

4、 It is better not to stack too many keywords on the home page of a website column

5、 The external chain is a very important assessment indicator at any time, but SEO optimization workers should make the external link more natural and more relevant. The debut should be more extensive.

6、 The friendship links on the home page of the website should also be more reasonable to improve some relevance. Don't link for the sake of friendship for the sake of optimization.

Through the above signs, it seems that Baidu is making adjustments to SEO optimization. In fact, we should not dig every day for opportunism. More importantly, it is the most practical to optimize the user experience from the website itself.
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