What is upsell?

1. What is sales promotion?

Promoting sales is to recommend more products to customers when they trust you or your website.

2. Examples of offline sales promoting sales

For a simple example, people who have bought computers in Zhongguancun know that you have planned to buy a 5000 yuan model before you go there. When the guide asks you what to use for buying a computer, he will recommend you with configurations or products with higher prices,

"This model costs 5200 yuan, 2G more memory than that one, and it costs more than 300 yuan to buy a single memory. This is a good deal"

"This model costs 5400 yuan. It has 2G more memory and 250 more hard disks than that one. This one is also good."

……

After careful consideration, it seems that it is also right. "Let's take the 5400 model!"

The marketing cost of this kind of sales promotion is very low. As long as customers are told that there are these options, they will basically choose the products after promotion, because the products after promotion seem to be "more cost-effective"

3. Examples of online sales promotion

At present, many b2c malls have many examples of sales promotion:

(1) Matching sales related or auxiliary products, such as JD's preferential packages

(2) Activities that provide gifts for a certain amount of money, such as Amazon's bestseller activity with 99 books

(3) Bundled volume, such as "buy two and get one free"

(4) There is also the upgrade activity that Dell often uses. "It only costs 200 yuan to change a 17 inch monitor into a 19 inch monitor.".