What kind of thinking should novices have when doing websites?
Source: Shangpin China |
Type: website encyclopedia |
Time: March 30, 2015
In the 1980s, it was not believed that setting up a stall could make people rich. In the 1990s, it was not believed that making websites could make people rich. Now, more and more people have begun to stare at the Internet flow. The number of Internet practitioners is getting larger and larger. Now they are starting to do Website production Is there not too much space like the stall in the 1990s?
Yes, it's really not easy for novice webmasters to make money now. The network environment has undergone tremendous changes, and the competition is very fierce. Many new webmasters don't even know how to use FTP, and how can they identify what to do to make money, and how can they make websites! Even for old webmasters, a large number of people have made new adjustments to their development direction in the past year or two, and the profit model is not the same as before. Therefore, as a new webmaster, it is not so easy to make money from the Internet at the beginning. Every year, there must be many new people in every industry. How can new people adapt to the industry as soon as possible and find their way in the chaotic network at the beginning? I am also groping through, and still groping. I will make a few comments and exchange experience with the webmaster friends. First of all, Black Apple firmly believes that the Internet is definitely a place where you can find gold and it is worth your life. The old webmasters I know rarely leave when they encounter setbacks. Once they have some substantive understanding of the network, few people are willing to leave. Only those who have been wandering outside will retreat halfway. If you don't have this awareness, you'd better leave as soon as possible. Secondly, don't imagine that you can make money as soon as you come in, and realize some of your wishes. Everything is difficult at the beginning. This beginning may be a long process. If someone takes you, you may come in soon. If you fight alone, it may take a year or several years, depending on the person.
Thirdly, don't think that you will understand the network if you enter any network company. The larger the company is, the finer the division of labor will be, and the more smoothly you do the work at hand, it is just a glimpse of it. Finally, don't be too conceited and think your ideas and plans are awesome. It is very likely that someone else has already created something that you just think of now. Don't be obsessed with doing great things, and don't look down on small stations with hundreds of IPs a day, because as a novice, you can only start from small stations, starting from 0IP. When the ferry can give you 100 IPs is still a mystery. What's more, you must know which advertising alliances can achieve good reputation at present, such as Baidu Alliance, Google Advertising Alliance, Taobao Alliance, etc! With the above mental preparation, you should think about how to achieve your goal as soon as possible. First of all, you must be diligent, keep learning and thinking. Attention, thinking is very important. If you don't understand anything, you should go to see people who have made little achievements and study all aspects of their websites. Why do some stations become bigger and bigger, and some have not moved in those years. Learning is to go anywhere at any time. If you encounter something you don't understand, you should ferry more and ask more people for advice. Don't retreat when others give you a look. Maybe few people are willing to teach you, but it is definitely not that no one is willing to teach you. You should look for it slowly. Old webmasters really hate the trouble of new webmasters, so once you meet a person who is willing to teach you, please be grateful, because once you become an old webmaster, you may not be willing to take care of newcomers,. Then, you should start from a small point. First, you should build the simplest website. You can use a simple free program. The experience of a person who has only built one website for five years is far less than that of a person who has built 20 websites for two years. No matter who you are, you can't guarantee that your new station will be alive one by one. New people often live by accident, and then walk slowly along this vein to finally see the dawn. When you have some experience and control ability, you can consider doing bigger things. Don't think it is a waste of life to be a small station. This is the process of seed germination when it is buried in the soil. It is a dream if you want to blossom directly without germination.
Website operation should be coordinated
Due to the functional characteristics of website operation, the entire website needs to be maintained and sorted out. But it doesn't mean that website operation is omnipotent. Many operators can't code, and their understanding of the program is simple modification at most. The website operators are not superhuman. It is impossible for one person to hold multiple posts, integrating website editing, website promotion and programmers. Such operators will be overwhelmed by the high intensity work, and the quality of work will not be guaranteed. If they stay in the stage of completing the number of work, the website content will be easily ignored. Without quality work, a website with good ideas will eventually be turned into a garbage dump. The period of making money by being a website has long passed. When the competition becomes more and more fierce, a good website will have a way out. Whether a website is good or not can be said to be in the hands of operators. A good website cannot be implemented without good operation, let alone improved. To do a good job of a website, it is not only the power of the website operator, but also the cooperation of the whole team. The strength and effect of cooperation are related to the management and coordination ability of the website operation. Manage the editing team well, cultivate * * people, and coordinate and communicate with programmers. The quality of coordination and communication often determines the execution strength and effect of the work. As a lubricant in the team, the website operation should aim to do a good job of the website, so that the power of everyone can continue to develop to the best effect. The world has never been the most perfect, only more and more perfect, I believe that friends who have done website operations have a deep understanding of this.
Website operation should have an overall view
As mentioned earlier, the website operation must have a boss like thinking, which is not only reflected in the early planning of the website, but also permeated in every detail of the operators. The overall view is one of the reasons why the work of website operators is different from that of other website staff (such as pure editing and pure promotion). The impact of the overall view of website operation on specific work is reflected in that each work content must be in the direction conducive to the development of the website, and it needs to be considered from the perspective of user experience. For example, when writing articles, website operators will pay more attention to the use of SEO thinking than ordinary website editors. They should think about where keywords are arranged, how often they appear, and how many words they have from the perspective of facilitating search engine inclusion and ranking. Website operators need to carry out relevant SEO training for website editors to make website content more consistent with the interests of search engines. At the same time, they should control the quality of content, not at the expense of user experience. They should find a balance between SEO and content, and implement it in the work of the whole website.
The overall view is also reflected in website promotion and offline planning. Experienced promotion personnel know many ways of external chain, but where to increase, how much to increase, and what effect to achieve after the increase need to be planned by website operators. It is not allowed to release the external chain without restrictions in order to keep the external chain. It is necessary to think about the website weight, traffic, relevance, brand effect, conversion rate and other aspects. Excellent online promotion is not only an external chain, but also a brand effect. Brands can be found in every corner of the network and have a high exposure rate. The ultimate goal of online promotion is to establish a website brand. With brand, trust and traffic, there will be conversion rate.
Website operation needs to find fault
Finding fault is the requirement of website operators for user experience. Speaking of nitpicking, website operations and product managers should compete with each other. Of course, product managers are more paranoid and in-depth in user experience. In fact, there are many overlaps between website operation and Internet product managers, but product managers pay more attention to certain aspects, such as user experience, market research, user group research, etc. One of the development directions of website operation is to become a product manager. Many Internet companies will train operators from inside to become product managers. Although user experience is a small concept, it is related to many aspects of the product, even the most detailed requirements, from the overall appearance of the website, membership system, to the layout and color of buttons. The first point of paying attention to user experience is to control the quality of website content. It can only accommodate the content that can produce value to users, and can't hold a piece of junk in the eyes. Another example is that the interface designer focuses on aesthetics, and the website operation will put forward suggestions for improvement from the perspective of user experience. Programmers pay attention to product performance, and website operation pays attention to the final effect. The exploration of user experience runs through the whole development process of the website and needs to be improved constantly. The role of website operation in improving the website user experience is indelible.
In addition to providing value for users and improving user satisfaction, user experience has special significance for operators. For example, after adding a new function, it is necessary to consider the realization method, difficulty, profitability, effect, cost control, etc., and website operation should consider from many aspects, And decide whether to add products or modify them accordingly. The method of website operation to improve user experience can be summarized and experimented from data through data analysis and netizen interaction, and directly communicate with users to learn about needs and existing problems. The basic requirement of user experience for website operators is that website operators should be the most experienced users of their own websites. No demand, no progress. If you want to analyze the user experience in depth, this is another article. To exercise the sensitivity of website operators to user experience, we must start from details and have strong observation. For a website that looks simple on the surface, experienced website operators should be able to see the function points of its website layout.
Many times it is difficult to understand the things about website operation in one sentence. In fact, this is only a small part of the operation work. Early planning is very important, but what ultimately determines the success or failure of a website is efficient execution and unremitting persistence, and whether it can finally find a suitable way to make profits. This is also the main reason for splitting website operation into two. In addition to the boss like thinking, the website operators also need to have the tenacious vitality of how to torture the indestructible, that is, the work in the website operation. This type of main work accounts for a large part of the operation time.
Generally speaking, the function of general website operation is actually the combination of editing, design, promotion, planning and maintenance. Sometimes, you have to go out to engage in activities to make a face. These tasks are obvious and have clear functions. This blue ocean innovation will not introduce the detailed responsibilities or arrangements of various website operations. I believe most website operators have a deep understanding of these tasks.
Finally, in the process of exploration, you can gradually recognize what you are suitable for and what your weaknesses are. You can slowly find partners who can cooperate according to your strengths and weaknesses. The team is the most powerful. No matter how long the cooperation can last and what the final result is, try more. Even if you can't learn experience, you can certainly learn lessons, It is impossible to do anything without falling a few somersaults. If you fall a lot, you won't fall a lot.
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