Talking about the key factor of obtaining good rankings is user experience rather than external chain

SEO constantly pursues user experience, from the traditional use of a large number of external links can improve rankings to the current search leads pay more attention to the development of comprehensive factors of the website, which also shows that the number of simple external links is no longer the key factor for stacking rankings. And now many personal websites have tens of thousands of external links, but how many can get good rankings? This is also a trend of search induced algorithm change. In general, website optimization is no longer the king of the external chain, but more towards the king of user experience. Even if the external chain of a website is not good, as long as it has a good user experience, its ranking will not be worse, In addition, the ranking promoted through user experience is much more stable than that promoted through the external chain. Therefore, in website optimization, it is no longer simply the role of the external chain. Search leads are more inclined to user experience between the external chain and user experience.

Most webmasters also know that the best way to improve the ranking is to let the website create a good user experience. Just like Baidu's integrated sharing results show now, the purpose is to tell users who search for relevant information which websites are popular and which content is shared by other users. Doesn't this mean that search leads pay more attention to user experience? And relatively speaking, for a website shared by users and a website not shared by users, in terms of human psychology, more users may choose to enter the shared website rather than the one not shared. In fact, this is just like in psychology. A subtle human psychology is that people like to see what others like to see, Be interested in what others like. I don't know if you have found that if you set up a reading ranking list on the website, these articles will often make later users participate in reading, and some content that is not highly readable will make users less interested in reading. Therefore, the user experience must play a much greater role in improving the ranking than the external chain.

As long as you carefully observe your competitors, you will find that the external chain of some websites is incomparable with their own websites, but their rankings are better than their own. Why? In fact, this is mixed with an inexplicable user experience. If you don't believe it, you can go to the website of the competitor with a good ranking to carefully analyze why you have more external links than him, better inclusion than him, but worse ranking than him? Isn't it said that the outer chain is the emperor? In fact, this is mainly because you don't understand that the role of search leads in the external chain is no longer the same as that of the external chain. Moreover, in the blueprint of website ranking, user experience is the key point to determine the ranking, rather than the fact that as long as the external chain is strong enough, it can support the website ranking. In fact, the role of the external chain will be the same as that of the external chain of the forum in the next few years, and will be less and less valued by the search invitation, Because the core definition of the outer chain itself is to add more channels for spiders to crawl into the website, and as long as these channels are smooth, why so many?

The author believes that in order to quickly improve and stabilize the website ranking, the first condition is to let users get a good experience in the website, which is the most basic factor and the most important factor in determining the ranking. The past days that the external chain can support the ranking have passed, just as many webmasters are now complaining about the number of external chains of their websites, why can't the ranking be improved? If you understand the core idea of the analysis of search, you will find that the external chain has become an auxiliary step to improve the ranking, and the factor determining the ranking of the new generation is user experience. Maybe you think about how to improve the ranking every day, but do you know the key determinants of the ranking? Outer chain? No; Inner chain? a part. The most ideal factor to determine the ranking is user experience, but for user experience, it is not clear. How can it be effectively improved? In fact, this is mainly the webmaster's daily analysis of his website, which is simple and clear.

Content is the king, but the external chain is no longer the king. Now the most effective way to improve the stable ranking is through user experience. Only when the website meets the user experience can the ranking be improved qualitatively. However, although we know the user experience factor, many webmasters do not understand it so well, Taobao Special believes that the user experience is like the feeling you get in the store when you buy clothes, or the satisfaction with the environment, service and food of the restaurant when you eat in the restaurant. This is the user experience. In the end, the author once again stated that the improvement of website ranking should not depend only on the external chain. Many examples of tens of thousands of external chain ranking are listed there, whether you believe it or not.