Some operation skills that website optimizers must master

The website is the window for every enterprise and organization to embrace the Internet. Now we are moving towards the era of "Internet+". How can we do well in the current era of Internet+ Website construction +Internet marketing is inseparable from search engine optimization and the accuracy of search engine traffic. For those of us engaged in the Internet industry, accurate traffic should be something we think about day and night. However, how to get accurate traffic is the most critical part of website optimization. Let's share some tips on website optimization.

　　 1、 Domain name, space, server

The domain name, space, and server should be stable, not punished by the search engine, and the number of concurrency should be required. HTTPS protocol should be supported.

1. Two or more domain names cannot display the same website content.

2. No page must return 404 code.

3. The server enables gzip compression and CDN acceleration.

4. Has site log permissions.

5. The robots file prohibits the search engine from grabbing duplicate pages, blank pages, dead links, etc.

　　 2、 Website program

1. Website structure optimization, tree structure and flat structure.

2. URL normalization: select a preferred domain and redirect other URLs on the same page to the preferred domain.

3. The URL is dynamic or pseudo static.

4. Select page title, keywords and description.

5. Website homepage optimization: H tag, ALT tag, Nofollow tag, canonical tag, CSS merge, JS merge (if there is JS at the end).

6. 404 pages, website HTML map and XML map.

7. The website column and URL directory should correspond one by one.

8. Breadcrumb navigation on all pages.

9. When the URL needs to be changed due to revision, the old URL will be changed to the new URL by 301

10. Page turning of column page Title Default format: secondary column name – primary column name – website name – page X

11. MIP or AMP transformation of mobile terminal.

　　 3、 Website content construction

1. Edit and publish articles on the website (the article title contains keywords, the article is internally linked with other articles on the website, upload pictures for ALT, and add tag tags). The latest articles are displayed in the article module on the home page to improve the crawling rate of crawlers.

2. Create an internal linked list, and the article title corresponds to the link one by one.

　　 4、 External chain construction

1. Please link construction

2. External link construction, publish articles with website or company name on B2B and other websites, WeChat official account, Baidu series, Toutiao, Sohu, etc. attract users to visit.

　　 5、 Keyword expansion (Baidu promotion tool, 5118)

1. The core keywords are usually placed on the home page and column page

2. Long tail keywords are generally distributed on product pages and article pages

Some companies want to build new websites or revamp existing websites. SEOer should participate from the beginning and provide SEO suggestions. SEO personnel are more suitable for this kind of work. Some companies are large in scale, and their technology development, content, SEO and other departments are separated. Many demands of the SEO department are submitted to the technology, operation and other departments for implementation. Conversely, the needs of other departments are also implemented by the technical department, but may not necessarily be approved by the SEO department. This process may have adverse effects on SEO.