As you know, smart phones are becoming more and more popular in current life. The rise of Android and ios smart phone systems has left the older generation of Symbian systems far behind, followed by the explosive growth of app. The total number of applications in app stroe and Android market, two smart phone stores, has exceeded 1 million. At the same time, The number of applications in each app store is still growing rapidly, so how to promote the huge applications? To this end, combined with two-dimensional code, the author thinks of the following daily promotion methods.
First, let's talk about the combination of online promotion and QR code.
Weibo promotion: According to the report from the China Internet Network Information Center (CNNIC), the number of microblog users in China has reached 200 million, and so far, the number of real users has exceeded 200 million. It has become fashionable to weave microblogs anytime and anywhere on the way to work, on the bus home, before going to bed, and many mobile apps have their own official microblogs, With the powerful number of users of microblog, you can generate a QR code from your application address when you publish microblog. When you see it, you can use QR code recognition software such as snapshot QR code to scan it and then download it, which not only has the effect of publicity, but also has the effect of transforming eyeball effect into actual operation.
Website download: From the perspective of product operation, the QR code download method has become a very simple and convenient download method in parallel with SMS download and mobile phone online download. All mobile app download pages of Tencent QQ, Taobao, Dianping and other large portals have a QR code download software method, In addition, almost large app stores also have QR code downloads on their app download pages. It can be seen that the QR code download method is increasingly accepted by users. The traditional download method of downloading applications through data lines is complex and tedious. If you want your users to see what web address you enter into your app or download your app using data lines, Then you will definitely lose most of your users, because half of them have been shielded from the app by entering the website or using any data cable. Therefore, good product operators will put a QR code on the download page of the app, so that users who see the QR code can quickly download the app by scanning the QR code.
Encyclopedia entry: Encyclopedia entry has become one of the necessary means for many applications to promote apps. In the established encyclopedia entry, a two-dimensional code of the product can be placed to allow users to see the entry anytime, anywhere, scan the two-dimensional code to download the application, and also meet those users who do not want to see the entry but only want to see the application.
Review articles: some mobile apps promoted by the website of Driver Home, as well as mobile apps recommended by the mobile app review channel such as it168, will put a QR code at the bottom of the article. After users have read the article, they can directly scan the QR code to download the experience application. If you want users to read your article, then go to Baidu your application, Then users won't have so much time, unless your app is Angry Birds, or the top ten apps in the store.
Email QR code: Email marketing was once the most popular way of network promotion. So far, there are still some app developers who have received WeChat email promotion emails with QR code in them. At that time, I immediately scanned the QR code and downloaded the application. I think that in the coming days of smart phones, Many users will choose to directly scan the QR code to download, because the best promotion is to really save time for users. "No matter whether users see it or not, you should make it more perfect." Jobs thought so, especially for real product promotion and operators.
The above are some ways to promote mobile apps online. Now I will introduce some ways to combine offline promotion with QR code.
Business card: Speaking of business cards, I think you are most familiar with it. A QR code of app is printed on the back of the business card. I think many of you have not thought of it. The author has seen the business card of the security steward with the QR code on the back. Scanning the QR code can download their applications. Instead of letting others remember your name, let others remember your application, Download your app. Because a business card with a QR code app can not only let the person receiving your business card remember your name, but also let the other person experience your application. Why not!
Conference Elaboration: When holding a conference, the entrance and the scene of the conference are often filled with one Elaboration after another. Not everyone can easily remember so many Elaboration, and many people just glance at the advertisement on it and walk away. Why not put a QR code? When participants see the QR code, they can scan it and download the application. Although they have left, their scanning records and links will be stored in their mobile phones and taken away by them. It is even very convenient for them to leave the venue and wait for the Internet speed to increase before downloading your application.
Event page: The event page is an indispensable material for promoting the app. A formal company will not even have an app page, and usually will send out a large number of event pages during meetings or activities, printed with the name of the app, function introduction, and some professional words, Who will keep your activity sheet, or even take it with you, come out of the venue, leave the activity site, and see many abandoned activity sheets in the garbage cans at the exit and the garbage cans next to the waiting platform. In fact, when printing the activity sheet, you can print a two-dimensional code of an application, and users who do not want to see any professional words, You can scan the QR code directly, download the application, and throw away a single page at any time, so that users can take your real purpose away.
Outdoor advertising: some app applications in outdoor advertising, such as Shanda Chek and the number of China Telecom Best, have printed the QR code on the outdoor advertising. When you see the advertising, scan the QR code to download the application.
In addition, two-dimensional codes can be printed on some offline promotional gift bags, such as gift bags, and on some company promotional materials, such as desk calendars and notebooks. Any friend who receives a gift can scan the two-dimensional code with two-dimensional code recognition software, such as snapshot two-dimensional code, to download your application, In this way, mobile apps can be easily promoted. With the QR code, it will be more convenient and fast to promote your app.
