Three key points of successful website management
Source: Shangpin China |
Type: website encyclopedia |
Date: March 6, 2012
Beijing website construction The company still products in China: Now webmaster has become a more common profession, whether it is part-time webmaster or full-time to their own ideals, Website production The success of business must be the final result we all want. However, nowadays, the field of network technology is changing with each passing day, and hundreds of websites are born every day. How to make your website stand out among these websites is a question that deserves our deep consideration. However, everything has its potential characteristics, and the success of a website must have its own model to follow. Today, I will share with you my experience since the establishment of the website. 1、 Website positioning should be accurate, and features should be the king To do anything, we must have a goal. With goals, we will have the power to move forward. In the era of fierce competition, the goal is not only a guide, but also to let us know what we are doing at any time. So when building a website, we must have a clear positioning of our website. We can't say what others do, what we do, what websites make money, and we will follow the trend to build a website. The opportunity is always left to the first person who has an idea, just follow others' ideas to build their own website. What kind of solid guarantee does the future of the website have? Any industry will have its ups and downs. Kodak, once the king of film, is now in decline, while the rise of the electronic reading industry is ongoing. Therefore, it is not in the direction of making money to build websites. Any potential industry is worthy of our involvement. To be honest, in the era of fierce competition, the success of a website is really not easy. Take independent blogs for example. Many bloggers are full of hope and return full of disappointment. There are few successful bloggers in China, and Lu Songsong is quite famous. Since it is possible for websites to win in the highly competitive Internet era, it is to create their own characteristics. Lu Songsong is an obvious example. When many bloggers lost their jobs, Lu Songsong's blog was vigorous and vigorous. Why. In fact, it is very simple, just because Lu Songsong is committed to the IT industry, and his articles have important reading value for webmasters. In view of this, his blog can succeed. However, from one aspect, we can also recognize that features are an eternal weapon for the success of a website. Only by grasping this, can the website continue to develop. 2、 Adhere to the promotion solidarity and cooperation of the website Today is not a society where "good wine doesn't mean bad luck". Even the most famous brands need to be promoted. It is estimated that Pepsi Cola spends as much as 200 million dollars on promotion every year. In this way, we also need to promote the website during its operation. Whether it is soft text marketing or word of mouth marketing, the promotion of website popularity should always rely on the role of promotion, otherwise, The SEO industry will not be so popular, because the website needs to be optimized and promoted, which creates the rise of the industry. So in the process of website operation, we must spare some time, energy and funds for website promotion, so that the website will not be buried in the vast network. The workload of the website is very heavy. It is obvious that one person cannot do the best of his website. Take Baidu as an example. Robin Li is a leader with long-term consideration, but even if he is so strong, Baidu can't do a good job by relying on him. Only when there is a decision-making team and basic software testers together can Baidu do a good job, Only in this way can you become the king of Chinese search engines. The unity of 20000 people is the driving force for the website to continue to move forward. Although our website is not as big as Baidu, the truth is the same. As a webmaster, we should actively communicate with our team and share our ideas. Only by working together can we ride the wind and waves, or else we can only become a vassal of the Internet age. 3、 The choice of space and domain name should be stable and easy to remember the consideration of profitability and the implementation of the plan There is no such thing as a free lunch. When I first set up the website, I put a free website template on a forum. However, this website template is not very stable, it is slow to open, and it is very unstable to visit. It often inexplicably closes the page. Because of this, the "user experience" of my website is very low. Now it happens to be a critical period when Baidu attaches great importance to user experience, so my website has been K instead of K on the surface. When building the second website, I also noticed another problem, that is, the choice of domain names is very careful. A memorable domain name can distance us from our competitors. A good domain name can make a deep impression on our customers, so we should also pay attention to this. Although the website should not pay too much attention to profitability at the initial stage, there will always be various costs in the process of website operation, including time costs, financial costs, human costs, etc. In view of these situations, we must have a detailed and highly operational plan for the website's profitability. Only by implementing this plan and achieving profitability can our website have long-term development, Otherwise, depending on the ideal, the operation of the website is obviously unrealistic. However, action is better than heart beating, and it is useless if no good plan is implemented. Therefore, as the executor of website operation, we must have a strong executive force as the foundation. This article was published on Beijing website production Company Shangpin China //ihucc.com/
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