What does SEO include in website construction? SEO Basic Summary

What does SEO mean?

SEO is the abbreviation of Search Engine Optimization in English, which is translated into "Search Engine Optimization" in Chinese. To put it simply, SEO is the technology and process of operating a website to make certain keywords of the website rank as high as possible in the natural ranking of the search engine, preferably the home page, and to obtain website traffic from natural search results, so as to maximize the website's revenue. A more rigorous definition can be expressed as follows: SEO refers to the internal and external adjustment and optimization of the website on the basis of understanding the natural ranking mechanism of search engines, improving the natural ranking of keywords in search engines, and obtaining more traffic, so as to achieve the purpose of website sales and brand building.

The definition is easy to understand, but there are some confusion in practice, and there are considerable difficulties. There are a lot of SEO skills and experience sharing on SEO blogs and forums, but in fact, these skills are not unique to SEO, or there is no real thing called SEO.

What aspects does SEO include?

We can understand the optimization of SEO from several aspects of SEO.

1、 Keyword analysis

In fact, it means market research and industry competitor research. Don't you have to do user demand survey and competitor survey in any business? But the tools are different. The keyword analysis of SEO depends on the number of keyword searches and the number of returned competitive pages.

2、 Page optimization

This is also a basic requirement for writing a composition. This is what the title tag of the optimization page says.

Other keyword optimization should be done on the page, which is no different from the basic requirements of writing a composition. It is OK to do well in middle school Chinese.

3、 Website architecture optimization

The reasonable and clear internal structure, which is conducive to search engine capture and user browsing, is actually a technical problem. Tell the technician that the search engine must crawl the website page. If something is not conducive to crawling, the technician will naturally do it according to the specifications. He doesn't even need to know the word SEO.

4、 Flow analysis

A few years before the emergence of SEO, traffic analysis is a must for operating websites.

5、 External link construction

This should be a by-product of the company's public relations department and marketing department. The links of large companies are given by users themselves. People don't do any external link construction at all. Few exchange links are called commercial expansion.

When will you see Microsoft and Coca Cola build external links? Even the pure online brand Wiki doesn't do this. The real cow company does not do external chain

What is SEO?

Seeing here may help you understand what SEO is, but if you look around, you will find that you don't know what SEO is. Most of the SEO we do is common sense. Why is this? Because SEO itself is a very large project, which seems simple, but in fact is extremely complex.