Dangdang launched anti price rise action, pointing to JD again

Sina Science and Technology News on the afternoon of February 3, it was reported that the price index of Yitao.com triggered another e-commerce war: after Li Guoqing, the president of Dangdang, bombarded Jingdong Mall with the words "digital appliances dare not compare prices with Dangdang", today it launched a "anti price rise action" promotional activity on its home page, hoping to use this industry war of words to start another industry price war.

Yesterday, the price comparison website Yitao.com released the B2C price monitoring report of the whole network in the fourth quarter of last year, saying that the prices of JD, Dangdang, Amazon and other commodities have increased significantly, with the price increase of JD up to 15%. This move angered Jingdong, who quickly and vehemently retorted, saying that a 15% price increase would be tantamount to suicide, and there was no such thing.

Li Guoqing, who has been fighting with JD for a long time, gave JD support when the report was released. "Dangdang and JD are fighting price war every day, and there is no price increase. This time, they support JD". However, the price comparison of more than 10 kinds of digital household appliances appeared on Weibo, and the price showed that the corresponding price of Dangdang was generally lower than that of JD.

From this, Li Guoqing's support began to question the price of Jingdong digital appliances. "Jingdong digital appliances dare not compete with Dangdang's price?" Li Guoqing then asked Jingdong to fight with it on Weibo. Today, Dangdang's "anti price rise action" was officially launched.

The 3C products promoted in Dangdang's anti price rise action are almost all lower than JD and Amazon. For example, if the price of Jiuyang soymilk machine (DJ13B-C86) is 359 for JD and Amazon, the promotion of Dangdang will be as low as 299. Dangdang's move was seen as an excuse for another round of price war.

The price war between Dangdang and JD has been going on for a long time. Due to the low price war launched by JD in the book field, Dangdang, who did not pay attention to the 3C field, entered JD's main territory 3C in order to "retaliate". Since then, the two sides have waged several wars of words and price.

Some analysts believe that with the arrival of the capital winter, e-commerce has begun to reduce costs. JD and Amazon have successively cancelled doorless free delivery, but the entire B2C e-commerce industry is facing price pressure.