For SEO optimization, data analysis is very critical 《 Preparation for SEO optimization workflow 》And《 Implementation method of SEO optimization 》After Today, let's talk about the final work, that is, data analysis. Generally speaking, in the process of SEO optimization, we also need to follow up the data analysis of feedback, so that we can change our optimization direction more quickly. For example, the optimization we did today has not yet produced results, so we need to strengthen the optimization efforts. This can only be analyzed from the information of data feedback, so for SEO optimization, data analysis is the best partner to determine the effect, and also the helmsman to change the optimization method or direction in time. What data analysis does the webmaster need to do in SEO optimization? Today, I would like to share my experience on this topic.
1、 Keyword ranking analysis
As far as the author knows, personal webmasters do SEO optimization only to improve the ranking of keywords, so that users can see their websites when searching for keywords related to their websites, that is, the most basic purpose of SEO optimization is to improve the ranking of keywords. So when we do SEO optimization, we also need to check the ranking of keywords from time to time, which is to let us learn to analyze the data of keyword ranking feedback. Of course, the most detailed way to analyze this kind of work is to record the keyword ranking status seen in each inspection period, so that you can clearly know whether SEO optimization can improve the keyword ranking through the ranking comparison between the two periods. For example, the keywords viewed today rank fifth on the second page, the keywords queried tomorrow rank first on the third page, and the keywords viewed the day after tomorrow rank third on the second page. This can prove that SEO optimization is affecting the ranking of keywords, which is very helpful for us to timely adjust the favorable direction of SEO optimization. Therefore, in the process of SEO optimization, we need to pay attention to the data analysis of keyword ranking first.
2、 Analysis of user experience
It is impossible to directly view the user experience degree of the website, because there is no software that can truly count the user experience degree on the network. Since there is no such tool, how can we know whether the user experience of the website is good? This needs to be analyzed through website related data, and there are several data related to whether the user experience is good. One is the website PV value. The larger the PV value is, the more pages users visit, which naturally indicates that the user experience is very good. After all, no user will view content they don't like for a long time. Second, user access depth is one of the most favorable factors for analyzing user experience, and only users who like websites can visit website content in depth. Third, the user return rate is the most direct way to reflect whether the user experience is good. And for SEO optimization, its core purpose is to improve the user experience of the website, and then improve the value of other relevant factors of the website. The analysis of natural user experience is also an important part of the SEO optimization workflow.
3、 Website traffic analysis
It is the simplest way to judge the SEO optimization effect through the website traffic value before and after SEO optimization. And in the process of SEO optimization, analyzing website traffic data is an indispensable part. For example, before you optimize a website, one of the purposes of SEO optimization is to improve website traffic. That is to say, the purpose of SEO optimization is to improve website traffic. Isn't it the simplest way to determine the effect of SEO optimization by analyzing the difference between before and after website traffic values? The webmaster will check the data of the website statistics tool every day. Naturally, in the process of SEO optimization, analyzing whether the website traffic has increased is one of the work processes, which also plays a very important reference role in whether we want to change the direction or method of SEO optimization. In general, in SEO optimization, the analysis of website traffic is most accurate by comparing whether the traffic at the same time period in two days has increased. For example, the traffic at 9 am today was 200IP, and the traffic at 9 am yesterday was 139IP. Naturally, it can be said that the website's keyword ranking or other factors have significantly improved, This also shows that SEO optimization has achieved good results. Therefore, the analysis of website traffic is also an important work in the SEO optimization process.
4、 Competitor SEO optimization analysis
After analyzing the data of your own website, does it mean that the work of SEO optimization is over? The answer is no. After analyzing your own website data, you should also analyze the SEO optimization of your competitors' websites. After all, when you are doing SEO optimization, your competitors are also doing it. Just like a saying in the art of war: only when you know who you are, can you win every battle. The same SEO optimization workflow also needs to add the analysis of the SEO optimization of competitors' websites, and pay regular attention to the competitors' SEO optimization, so as to help avoid getting farther and farther away from the competitors. So what kind of data analysis do we need to do on our competitors? The second is the optimization in the station, such as the title, content update frequency, internal chain setting, structure navigation, etc. The second is the optimization outside the station, such as the external chain construction method, friendship link increase, and promotion method. Through a detailed analysis of the SEO optimization of competitors' websites, you can keep pace with your competitors, which is also one of the essential key tasks in the SEO optimization process.
In fact, blind SEO optimization may succeed, but the chances are very small. Many webmasters say that websites that can't be SEO optimized can also succeed, but such website rankings can't stand the test. Once competitors SEO optimize their websites, the rankings will soon be surpassed. Of course, SEO optimization is not omnipotent, and good results can be achieved if it is used well. If it is not used well, just like many webmasters who are struggling now, the future is bleak. When we want to do a good job in SEO optimization, we naturally need clear steps, clear directions, strong execution and patient data analysis to maximize the effect of SEO optimization.
