SEO that does not focus on user experience is all hooliganism

SEO is a necessary online marketing tool for all Internet enterprises at present. It ranks one or more target keywords and potential keywords at the top of search engines through special skills, thus increasing the exposure of websites and improving brand influence.

So what is the ultimate goal of doing SEO? Flow? sales volume? When SEOer asked this question at different stages and periods, the answer was definitely different. Just like, in the early contact with SEO, the simple understanding is to improve the natural ranking of websites in search engines through technical means, so as to obtain considerable traffic sources.

It is believed that many webmasters often ignore the user experience when conducting SEO on the website, which leads to the final SEO effect and traffic increase, but the PV decline and bounce rate rise. When careful SEOer makes in-depth analysis and self review in the later stage, it will find that there are still many things that need to be corrected. The most important thing is to improve the user experience. Only when the user experience is good, the life cycle of the website will be extended indefinitely.

At this point, it suddenly dawned on everyone that all SEOs with "traffic first" are hooligans. The Taijiquan Advertising Alliance believes that the essence of SEO is to return to the original starting point, users! SEO is not simply a mechanical way to import cheap traffic from search engines, but a bridge between users and websites when they index keywords through search engines.

SEO plays a guiding role in this communication bridge, so that users can get the information they need in time. At the same time, the website guided for them can meet other needs of users. In the process of browsing, the whole website is full of clear structure and browsing directory, so that users can linger and forget to return from your favorite website.

SEO is not only about the comprehensive design of website function, website structure, page layout and website content. More attention should be paid to improving the website environment from comprehensive factors such as website impression, website function, website practicability, website content, etc. Improving user experience through SEO is also an important factor in improving the conversion rate of e-commerce websites.

The optimization of website user experience plays a decisive role in website promotion and marketing in the future. Only when you have a good user experience can you better grasp your browsing user group, and more visitors will remember your website. Also, the establishment of website user experience will create a user trust feeling.

Therefore, at the beginning, our webmaster or SEOer simply considered how to quickly improve the website ranking, but when the website ranking is done, it is necessary to start from the perspective of user experience. Otherwise, if the website ranking goes up, but the visitors stay for a short time and the website PV is low, then the comprehensive ranking will not be too high, and the search ranking is generally difficult to last, which to some extent reflects that the website is not ideal in the minds of users, and search engines will not favor your website too much.

If you can stand on the perspective of user experience, naturally, there will be frequent return visitors, stay for a long time, and the comprehensive ranking will also come up. The search engine will naturally think that the website is very popular with users, and the search engine will naturally put you in a better position, and the ranking will be very durable.

In addition, the original content in SEO is also very important. Good content can improve the value and professionalism of the website, increase the traffic, establish the credibility and authority of the website, improve the trust of the website, user experience, and help promote the website brand.

If the technical composition of a website is the skeleton of a website, then the content is the flesh and blood of the website. The content includes not only the readability of your website, but also the connection organization, navigation organization and other aspects, which is also a key part of the website user experience. Individually, none of these factors can bring about a positive user experience. If they are combined, they constitute the main factors for the success of a website.

For example, a well-designed website frequently encounters server errors or timeouts. Or imagine a great database application that has never been used for some reason, because it is buried deep in the website information architecture. In both cases, we can see that the independent brand, usability, function, content and other elements cannot explain the success of a website. However, when combined, these core elements form the basis of user experience.