How to make websites to meet SEO optimization and increase user experience
Source: Shangpin China |
Type: website encyclopedia |
Time: April 21, 2015
Website production Standardization, which is a platitude, shows that webmasters attach importance to the appearance and quality of websites. However, in our view today, many websites do not meet the requirements of the current website structure standard language for one reason or another. Over the years, many webmasters have been accustomed to using forms to build the appearance of websites. Today, DIV+CSS is undoubtedly the most frequently seen word. Maybe many webmasters will say that since you can perform well with TABLE, why must you use CSS? So let's talk about CSS. Here are the five advantages of standardization of website production from Shangpin Chinese website production company.
1: Reduces redundant code in web pages
With tables, the web page will be filled with a large number of codes such as TABLE, which makes the web page bloated. The spider of the search engine will climb very hard when visiting our website, because these codes are useless to the spider. When he crawls hard to find the information that the website wants to express in a large number of useless codes, Have we also lost the spider's love? Today, many webmasters rely on search engines, which is undoubtedly very painful. So when it comes to how website production meets the needs of search engines, I remember a foreign expert said that it is very important to make the website smaller, the smallest, the less 10K, 5K code, which determines the faster speed. Is this very important today when customer experience is emphasized?
2: Website content needs to meet a broader range of device needs
With the continuous development of science and technology, website browsing has shifted from computers to today's various handheld readers, as well as its search engine robots, printers, etc., so standardized web page production will make the website meet the needs of customers' various experiences to the maximum extent, and focus on customer experience, which is undoubtedly the most important point.
3: Less code and components for maintenance
Through DIV+CSS, the template and code are separated, leaving behind the need to write layout code on every page in the process of using tables. If the website needs to be modified and maintained, every page needs to be rewritten, and the workload is huge. Now, as long as the CSS directly output is modified, the difficulty of the work is greatly reduced.
4: Improved website usability
In the United States, there are strict legal requirements to restrict GVM websites to achieve certain applicability. Many other countries also have some similar provisions. Through standardized webpage production, people can make websites conform to their reading habits and preferences through the choice of styles, which greatly improves the usability of websites, while less code determines less bandwidth requirements Faster browsing speed.
5: The most important thing is to meet our needs
The ultimate goal of the website is to make profits. Today, when we emphasize customer experience every day and the need to meet the search engine, the standardization of website production undoubtedly needs attention. What is customer experience? The standardization of web page production is an important point. It can improve the reading performance of customers, increase users' liking for the website, make it easy to use and convenient, and meet the needs of search engines. With all this, we can not pay attention to it!
How to improve the user experience?
First: High speed and stable server. The stability of website space is the most basic requirement for website construction. If there is no stable server support, users cannot enter the website, and spiders cannot crawl the content of the website. No matter how gorgeous and attractive the website construction is, it is useless. The website needs to find a regular server provider. For domestic websites, the server can be directly placed in the domestic service provider. The speed of foreign space visits in China still has a certain impact; According to the needs of the website, choose the appropriate size of server space for the website; Select double line or single line for the website according to the user group of the website; For shopping malls, you can choose an independent VPS to avoid losing users due to unstable services during the sales process.
Second: clearly visible website internal construction. After entering the website, users are more likely to learn about the website through website navigation. In order to have a high user experience of the website, clear and visible navigation is necessary. The home page of the website needs top column navigation, and important column pages of the website can appear in the top navigation of the website; The navigation of other column pages and the navigation of returning to the home page should be set in the column page; A website map can be placed at the bottom of the website; Bread crumbs navigation can be set on the website content page: home page ->column page ->content page; At the same time, the content page of the website also needs to be set up with an inner chain to form a spider web through the form of an inner chain, so that spiders and users can better understand the content of the website.
Third: high-quality website optimization settings. Optimization factors should also be added to the website construction. The optimization factors should also take into account the user experience. The title of the website should not only be the accumulation of keywords, but also show the keywords and the main features of the website; When keywords appear in the description of the website, the main positioning of the website should also be described. In the limited number of words described, the advantages that the website can provide to users should be reflected. When users search for keywords, they may choose the website ranking first. In the homepage, the website that users will choose is often the website that can provide corresponding services for themselves in the description, Therefore, in order to improve the user experience, it is necessary to improve the optimization factors of the website.
Finally: high-quality original content. After users enter the website, the most important thing is to understand the content of the website. Webmasters need to provide users with original and high-quality content according to the positioning of the website. Users, like search engines, need the website to provide high-quality original content. The website with a large amount of collected content is very poor in terms of user experience. When users enter the website, they find that the website is full of collected content, which is meaningless to them. At this time, users will definitely choose to leave the website. For websites with low user experience, the bounce rate of the website must be high. Webmasters can find out which pages of the website have a high bounce rate, and then find out whether it is because the original degree of the website is not enough, so as to better build the website.
Since we have built a website, we should build it well. User experience is the most important. For websites with high user experience, the loss of website traffic is very small; Websites with high user experience are more likely to attract the attention of spiders, which can better improve the optimization of websites. In the process of website construction, if webmasters can achieve the above four points, they can better improve the user experience of the website.
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