Beijing website construction Company Shangpin China: Although there are many website weights SEO website optimization All the staff are talking about it. To sum up, it is the performance of the website and website in the eyes of search engines in terms of the grading system "treatment". Another idea is that the "numerical effect" brought by all favorable factors in the search engine algorithm is recognized by the search engine.
1、 About website weight and website ranking
1. Website weight is not ranking, because ranking is based on a single page, and website weight is an overall consideration.
2. The website weight determines the website ranking, which is too one-sided. Ranking is a comprehensive algorithm factor, and the website weight may account for part of it, not all of it.
3. Does a high ranking website affect the website weight? This is an interesting question raised by a webmaster.
2、 Factors affecting website weight
1. The ranking of core keywords of websites or pages in search engines.
2. Whether the authoritative open directory is included, such as DMOZ, yahoo directory, etc.
3. How many connections in the search engine database point to this website or webpage.
4. Age of domain name; Exactly speaking, it should be calculated from the first time the domain name is included in the search engine.
5. The quality and quantity of website links.
6. Nature of domain name; Many SEO website optimizers agree that the domain names of org and edu are highly trusted by search engines.
7. Insisting on original content, excessive or long-term reprinting of articles or pseudo original content may reduce the weight of your website or gradually delete the articles you reprint, leading to lower rights and so on.
8. Update frequency: For a site that does not update frequently, especially for a "personal website" with a large number of articles, if it stops updating, the weight will slowly decrease. So it's hard to be a personal webmaster now. If you can't do it for half a year, the traffic will gradually decline. The problem with enterprise stations is that most enterprise stations generally do not have the ability to update, but their search rankings are relatively high because search engines can identify enterprise stations.
9. Content page: whether the inside page is closely related to the home page and website theme, the connection between the inside pages, the layout of keywords, and whether the inside page is professional and authoritative.
10 Website integrity: Google has an integrity index in addition to its PR value. That is, through the analysis of some high-quality websites, this paper gives some indicators that a "integrity" website should have, and uses these indicators to analyze the integrity of a website.
In the final statement, the weight and ranking cannot be divided into equal signs; Like PR ≠ ranking, of course, this is only one part of so many details of SEO website optimization. The weight is only one of the factors that affect keyword ranking
3、 Improve Website production The Method of Weighting the Words It is very difficult to accurately quantify the weight of a website in the search engine. Due to the interference of various factors, our correct judgment has been affected. Here is just to throw a brick to attract jade. Let's discuss the problem of analyzing website weight.
1. Backlink domain comparison method. Using Sogou, Alltheweb and Altavista to query backlinks, these search engines usually rank some excellent websites in the front. I have also observed that these websites are indeed much better than those on the next few pages (referring to website weight). Therefore, the use of query backlinks can intuitively see the distance between these websites, providing ideas for collecting some data for analysis.
2. Comprehensive analysis. Based on some website data, such as external links (multiple search engines), inclusion, Dmoz, search engine crawl speed and update speed, and then compared with other websites, this website has many problems, such as the accuracy of external link query, consideration of external link quality, etc., which have large errors, so it can only be used as a reference.
Step 1: Accumulate long-term friendship links.
Step 2: strictly follow the rules of search engine inclusion and ranking to develop websites.
This is a platitude step. Many people will scoff at such suggestions. Personally, they think that this step should attract enough attention. Whether this step is done well or not will directly affect the promotion efficiency in the future. It can even directly affect the fate of the website.
Step 3: Make full use of soft text promotion in the early stage of website promotion.
At the beginning of the establishment of the website, the weight of the website in the search engine is very low. Although the website has good content and website structure, it is not enough to compete with the website that has been established for a long time. Making full use of soft article promotion can accelerate the accumulation of website weight.
Step 4: Pay attention to the quantity and quality of content updates in the early and middle stages.
Many webmasters have such problems, especially those who think they are highly skilled. They are easy to give up as long as they suffer a small setback. After a long period of practice, it is found that the website is easy to enter the situation that is difficult to break through when the website is operated in the middle and early stages. At this time, many webmasters cannot bear to change their ways. At this time, the author once again warned these webmasters to pay attention to the quantity and quality of content updates in the middle and early stages, and the website soon made a breakthrough.
Step 5: Accelerate the search engine optimization of the website in the medium term.
This article is written by Beijing Website Construction Company Shangpin China //ihucc.com/ release
