What are the unstable factors affecting website ranking

Many enterprises spend a lot of effort and sweat on website ranking, including time cost and labor cost. They all want to photograph the crux of the website, so that the ranking can move forward and reach the fantasy state. However, changes in the information obtained by search engines will lead to unstable keyword ranking of websites. In view of this situation, it is recommended that the webmaster or seo optimization personnel conduct a specific analysis of the reasons for the unstable ranking, propose feasible solutions, and thoroughly solve the problem of unstable ranking. Let's have a look.

　　 1： Site security setting reason

Due to insufficient or imperfect security settings of the website, the website is hacked and linked with a black chain. The result is that the website is downgraded, and the most serious is website k. The final result is that the ranking of the website's purpose crux words and long tail crux words drops or even disappears. It's a pity that the keyword ranking is unstable due to website security issues.

The usual solution is set according to different programs. On the other hand, free or paid anti hacker software is applied from the server side. In other words, the web version of third-party platforms, such as 360 website security detection, is often used to scan websites.

　　 2： Hardware considerations, website space, server reasons

Search engine spiders enter the website as visitors. The speed of website opening varies from fast to slow. Whether the website server often goes down will directly affect the friendliness of the website to search engines. It can be seen that if ordinary users enter the website through the crux words, the same situation will occur. Either the website cannot be opened or the opening speed is very slow, which will inevitably affect the perception of users. The final result is that, from the perspective of users, the bounce rate is high and the page dwell time is short; From the perspective of search engines, the instability of keyword ranking on websites is a good example of stripping the basic principles of optimization. What are the solutions? At the beginning of website construction, choose a strong host service provider.

　　 3： Improper website revision

Website revision is a common problem. The modification of common website front-end templates has little impact on website keyword ranking. The normal ranking results can be obtained by reviewing the content construction and external chain construction, but the website program modification involves the modification of URL conversion. If handled improperly, the website will be severely reduced or dropped; For how to modify the website normally, it is recommended to check the corresponding instructions of Baidu webmaster platform modification tool and strictly follow the instructions.

　　 4： Regularly update website content

The website that is not updated frequently is in danger of dropping its power. The direct impact of dropping its power is that the website keyword ranking is unstable and falls down. Just imagine: if the spider does not update the website content on the first day of crawling, it doesn't matter if the spider does not update the website content several times, then the spider will reduce the crawling frequency. As a result, the number of websites is decreasing, which is the basis of keyword ranking. Under such cyclic conditions, the ranking of keywords on the website is unstable, so it is easy to understand. Suggestion: The website should keep the content updated regularly.

　　 5： Quality of website content

No matter how the search engine algorithm changes, high-quality content quality is always an effective strategy to promote the stability of keyword ranking. The quality of website content has many dimensions, including but not limited to timeliness, timeliness, popularity, consistency, prestige, etc. If the main content of the website is reproduced and collected without secondary processing and gain processing, the website may be included in the underlying database (similar to invalid inclusion), and the final result is that the website is "dark". The requirements for content quality are: content that meets user needs, is rich in information, and is prestigious.

　　 Website construction At the beginning, if you want to optimize the website, you should consider the above issues, so that you can optimize the website well in the future and save a lot of time.