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Development trend of precision marketing

Source: Shangpin China | Type: website encyclopedia | Date: August 22, 2012
Beijing Website Design The company pursues products in China: precision marketing is not a new marketing idea and method. For example, direct mail marketing has existed for many years and is constantly developing. In recent years, with the progress of technology, the methods and tools of precision marketing are more and more abundant, and the related applications are more and more extensive and profound. Although the domestic theoretical circle has not yet formed a recognized definition of "precision marketing", it does not hinder the development of precision marketing ideas and methods. In the future, precision marketing will show the following development trends:

(1) The most important feature of the further development of precision marketing is the innovation and improvement of tools and methods. Precision marketing is not the first theory followed by corresponding methods and tools. The innovation and improvement of tools and methods will be the main driving force for the development of precision marketing theory.

(2) Internet based precision marketing will be the most active and creative part in this field. The important cornerstone of precision marketing is the segmentation of consumers and the effective communication of segmented consumer groups. Among the three types of precision communication methods mentioned above, Internet based methods will become the most active and creative part in the field of precision marketing due to their low dependence on the past customer accumulation foundation of enterprises and more cost-effective advantages for SMEs.

(3) Precision marketing will first be applied in emerging industries, and gradually applied to traditional industries. Since emerging industries are not bound by the past practices, and are not restricted by a large number of logistics, it is very easy to try and adopt emerging precision marketing. Under the demonstration and drive of emerging industries, precision marketing will gradually be applied to traditional industries, and will continue to improve the marketing efficiency of these industries.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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