Beijing website construction The company still products in China: how to do long tail keywords for enterprise websites
Enterprise websites have their own exclusive fields. Relatively speaking, it is easy to choose keywords. For example, your enterprise is a child mobile phone, so child mobile phones are your core keywords. However, the keyword of children's mobile phones may be popular, so it is recommended to start with the long tail keyword at the beginning.
1、 So what is the long tail keyword?
For example:“ Website production "As a core keyword, Long Tail has, Beijing website production ， Beijing Website Production Company ， Dynamic website production wait.
2、 How to select high-quality keywords?
There are many long tail keywords, so we should learn to select some high-quality keywords and promote them with a clear aim. These keywords generally consist of 2-3 or more phrases, or even phrases. It exists in the content page. In addition to the title of the content page, it also exists in the content. The search volume is very small and unstable. There are several ways to quickly select keywords:
1. Derive secondary keywords from core keywords. For example: derivative of website production: Beijing website production Beijing website production company high-end website production.
2. Derived from hot topic keywords, such as: Beijing Website Construction Company , then we can do how to build the website construction price.
3. From the perspective of users' thinking habits, for example, which website construction company in Beijing is good.
3、 After selecting keywords, how do we layout and promote our keywords?
1. Article title: The first thing search engines focus on is the title of the article, which is also the highest weight position on the page. Therefore, it is better to reflect the main keywords in the title.
2. The first 100 words of the article are also the focus of search engines. You need to include keywords that are pushed.
3. The end of the article, like the beginning, needs to contain the main keywords.
It is important to note that we should not deliberately add words for the sake of keywords. The words and sentences of the article must be smooth and reasonable, so that search engines will generally grab them quickly. The keyword we want to promote cannot only contain the long tail keyword in one article, so we can add a link in the last article to link the link of the long tail keyword in this article to the previous article or other articles containing the long tail keyword, so that these articles can be linked together, like a spider web, When a spider crawls to one of the articles one day, it can also crawl other connected articles.
Long tail keyword is something everyone who does SEO knows. Each line has its own "long tail theory". Numerous articles have said that it is important to emphasize the importance of doing long tail words. But is it suitable for your own station to do long tail words, you should do it in other ways. One of the characteristics of long tail keywords is that "it exists in the content page, in addition to the title of the content page, it also exists in the content. 'But the premise is that your website should be large enough and there should be enough articles on the page. Only by doing a long tail can it be effective. So there will be so many pages in the small and medium-sized enterprise stations and product stations. Is there a large proportion of words on such stations, and is there a high enough probability that the word will be included in the search engine? I think most enterprise stations and product stations can't meet this need. So I think it is unnecessary to do long tail keywords on the site in this case. If it is done, it will have little effect and may affect the quality of pages and articles. Instead, the gains outweigh the losses.
Where do we make long tail words? To do a long tail is to make the search engine collect quickly and strive for a good ranking. What is included quickly is Baidu's own things. For a beginner like me, Baidu Encyclopedia doesn't seem to work as a long tail, and I don't know much about encyclopedia.
Baidu knows and believes that many people are doing it. It uses the way of asking questions to do the long tail. When answering, it tries to recommend its own company, and then it can bring the contact information. The website will be even better. However, there are also some long tail words, such as "Where is the website construction in Qingdao good?", and then search "Where is the software development in Qingdao good?", "How about the membership management system. But when there is Baidu bidding, it may change. In the long tail word, remove the word "in ', and change it to" where is the good website construction in Qingdao? ", the result is completely different. It is possible that there will be many more bidding in the front, and in the following natural ranking, your Baidu knows that it cannot be found in the previous pages. Therefore, when choosing long tailed words, it is necessary to find the best, less competitive and searchable ones in the analysis practice. SOSO can also be done, but the effect is not very good. When the matching degree is high, it is still possible to do SOSO and those question and answer platforms. The biggest role is to increase the number of external chains. If they are collected and reprinted, it is also good.
Finally, B2B platform, post bar, blog, and soft articles have also been mentioned countless times. It is necessary to collect B2B platforms that are friendly to Baidu or have business with it, and make long tail when publishing products, but the similarity of published product content should not be too high, or Baidu may ignore some of them.
The forum needs to find the ones related to its own industry, with high weight and quick inclusion, which is more or less beneficial in terms of relevance. If you just use signature files, it's OK. Today, I found that a forum has blocked all the advertisements in the signature file without any warning, and has raised the level of the signature file, and does not support adding DZ codes. There have been many forums set up like this, and more and more will surely follow.
The post bar and HI space will see whether you want to be a long-term or a temporary one. These two places are the places where you can collect fast and die fast. HI space will kill every ad you see, which depends on your level of soft copy. Posting bar is also a very annoying place. Posting said that you need to review. It was not easy to change the article to no review, and it also directly swallowed your posts. There is nothing to say. Now all platforms are more and more strict in advertising blogs. For example, now there is a blog that is really strong on Baidu. If it is newly launched, Baidu will be given a bait and the website and articles will be included immediately. I guess this platform has something to do with Baidu, but it's hard to say how long it can last. What can be used now is more.
This article is from Beijing Website Construction Company Shangpin China //ihucc.com/
