SEO Website Optimization Tips Guide
Source: Shangpin China |
Type: website encyclopedia |
Date: 2013-02-12
Beijing website construction The company Shangpin China sorted out today SEO website optimization The suggestions and skills are shared for friends who have questions about SEO website optimization and are exploring SEOer to learn and exchange. If there is any omission, please correct it. The length of this article may be longer, and friends who really want to do SEO website optimization can read it carefully.
1、 External links and anchor text.
I. The weight of external links should be high.
Because of the transitivity of the weight, the higher the weight of the page where the external link is located, the higher the inherited weight of the page. External links are equivalent to voting on web pages. For pages with high weight web pages, search engines will think that the higher the value, the greater the weight score.
II. There are few export links on the page where external links are located.
The fewer export chains on the page where the external links are located, the higher the weight inherited from the page. Generally, if the number of export links on the page exceeds 100, it will not work. The principle is very simple. The less the cake is divided, the bigger the cake everyone gets.
III. External links shall be stable.
A page will be crawled by the search engine several times for updating. The higher the weight of the page, the higher the frequency of crawling. The longer the page where the external link exists, the more trust it can gain from the search engine. Of course, the search engine will also think that the higher the value of the page, the higher the additional weight it will give.
Ⅳ. The external links of the website should be widely sourced.
Each website has a corresponding IP address. The wider the external links, the higher the degree of recognition of the site. Here we need to focus on friendship links. Friendship link is also a kind of external link. If the site where friendship link is exchanged is consistent with the IP address of this site, it can't inherit the weight. If the website makes many friendly links with IP, it is easy to be punished by the search engine.
V. External links should increase steadily.
Of course, the more external links, the better. But if external links grow irregularly, they will also be punished by search engines. If the search engine finds that the website has a large number of external links in a short period of time, it will be alert to the site. The natural and normal increase is a good thing. However, if we use Bi as a means to add spam external links, once these spam pages are removed by the search engine, the external links of the website will inevitably plummet, so the website will be demoted and K is inevitable.
Ⅵ. External links are mostly in the form of anchor text.
There is no doubt that anchor text keywords can improve the keyword ranking of websites. When the keywords of a website are not ranked high in the search engine, you can use diversified anchor text. For example: long tail keyword.
Ⅶ. The keywords related to the website appear around the external links.
If a keyword that is consistent with or related to the website page appears around the external link, the search engine will think that the more relevant the two pages are.
2、 Website structure, content quality, relevance between theme and content, and website update frequency.
I. Reasonably design the website structure.
a. The structure of the website should be clear and complete, in line with the habits of visitors;
b. Optimize URL path: the path contains keywords and the shorter the path is, the better for SEO;
c. Reasonably set the density, word frequency, location and bold and italic type of keywords;
d. The image has alt tag annotation, no more than 3 JS, and try not to use the Frame framework.
II. The quality of website content should be high.
What kind of content quality is high? Today, with the explosive development of the Internet, there are more and more repetitive content on the network, and search engines give very low weight to identical or highly similar content. If most or even all of the content of a website exists on the Internet, the weight given to the site by the search engine will be very low, or even zero. The performance is: the website content is very rich, and the content included by the search engine is very rare; Search engine crawlers do not crawl websites, but occasionally turn around and leave; The website is not included by the search engine.
Ⅲ. The content of the website is highly related to the theme.
Each page of the website should have a clear theme and keywords. The content should be highly matched with keywords, and should be related to the theme of the website. The stronger the correlation, the higher the score given by the search engine.
IV. Difference between pages.
The content similarity of each page should not be too high, at least one fourth of the difference. If there is a large amount of repetitive content in the website, once the search engine finds it, it will give the website the right to decline, and seriously direct K station.
V. The page is interactive.
The content of the web page can allow visitors to participate in and interact with each other. In the form of forum websites and website article comments, if the content of comments can reasonably appear keywords, the search engine will give appropriate weight to the page.
Ⅵ. Design of text page content.
Generally, the number of words in the content of a page should be controlled between 1000 and 2000 words, and paging is recommended for more words. The content structure should be reasonable, and the paragraphs should be clear, which is conducive to the user experience. Viewers often leave when they see pages with large contents, and they will think that it takes too much time and energy. If the content has clear paragraphs and clear themes, and the visitors think that this page is helpful and attractive to them, they are likely to read it. The method of pagination is used to cut the content into multiple pages for the convenience of multiple browsing.
Ⅶ. Regularly update the content.
If the content of the website is not updated for a long time, the search engine spider finds that the website has not changed after several visits. To some extent, the website owner believes that the popularity and value of the website is not high Website production We don't pay enough attention to them. Just imagine that the website owners don't pay much attention to it. Is it difficult for search engines to become "hot thoughts and cold buttocks"?
There is no shortcut for SEO. It is undeniable that the ranking of websites optimized by Black Mao means has risen rapidly in a short time, but it is not long and stable. Once the search engine finds that the website is cheating, the result is a direct K station. Only when the website side stands on the user's point of view, correctly uses the above methods to cater to the search engine for SEO, can the website develop in the long run.
This article is written by Beijing website production Company Shangpin China //ihucc.com/ release
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