How to layout the website and use SEO to optimize the user experience
Source: Shangpin China |
Type: website encyclopedia |
Time: April 16, 2015
Search engine is one of the main channels for users to visit websites, and websites are the bridge between users and enterprises. Both search engines and users must pay attention to user experience. Only by meeting the needs of users can the website show more value, that is, it can bring transformation and enhance the image of the enterprise. To do a good job in user experience, first of all, we need to do a good job in website structure and consider users' browsing behavior. The better the website structure is, the more it can guide users to relevant pages, and then achieve the original purpose of website existence. So, what Website construction Is the structure conducive to the user experience? On this issue, the author also talks about his own experience over the years, hoping to discuss with you and grow together. 1. Easy to understand - normal layout Put different words and pictures in the right place, which is called layout! In the form of left and right, up and down contrast, it mainly emphasizes order and can achieve the effect of trust! Good website structure needs to be easy to understand, especially in navigation design. In many cases, the audience of the website is ordinary, and the information retrieved is not professional. The overly professional terms are poorly understood by common users, and it is difficult to guide if they are used in the main navigation. Therefore, if it can be explained in an easy to understand way, its guiding force will be stronger, prompting users to take the next step, truly targeting the public users, rather than "professionals". In terms of website structure design, we must consider the common users. What kind of text can guide the user's behavior is the most important, rather than what you think is "professional". Profession depends on data. 2. Convenience - try to be illustrated Illustrated text can make the page more beautiful, but also can give visitors some psychological factors! A good website structure must also be reflected in convenience, that is, to improve the efficiency of users' information retrieval. Take website navigation for example. How can we use navigation to let users find the information they need most quickly? This must also be a problem that many website structure designers often consider. Individuals often do SEO work in hospitals, and they also have a deep understanding of the hospital website structure. Let's talk about the navigation in the medical website structure and how to improve the convenience. For the hospital website, the audience is very clear, that is, patients. For patients, what they really care about is nothing more than understanding the etiology, symptoms, hazards, treatment, nursing, etc. of the disease, so this should be subdivided in the main navigation design, and displayed reasonably, so that patients looking for symptoms or treatment can quickly and directly enter the relevant pages, and this navigation structure is really convenient. Of course, the website navigation design of other industries must also be like this, and the tree structure should be subdivided to meet the final needs of users. 3. Multiple guidance - leave the website blank Blank space has two functions. On the one hand, it shows outstanding performance to other websites, and on the other hand, it also shows the superiority of web page taste. This method of expression is very effective for showing the style of web pages! In many cases, the user's needs do not make the website owner benefit. The main reason is the lack of necessary guidance or more guidance. Why do you say that? Let's talk about the structure of the hospital website. We should all know that one of the methods of hospital marketing is activity planning. Of course, activity planning is the cooperation between online and offline. Online must grasp the website, and the website must display the corresponding activities. For most hospital websites, only the home page is flickering. As far as the flickering pop-up window is concerned, users have long since given up on this set of peddling, and when the user's landing page is another page, there is no corresponding entry to the activity, that is, there is no other function of multi guidance. For good website navigation, it is necessary to conduct reasonable guidance from user needs, of course, the direction of guidance is conversion rate. Personally, I have collected some good website navigation modes. Do you think the following structure is appropriate? 4. Site Title It is unfavorable for website optimization. First, long titles are unfriendly to users, because your title is too long and cannot be fully displayed by search engines. Users cannot know the core theme of the content you want to express at the first time. Short titles are also unfavorable for websites! 5. Site Description The supplement of the description must be in two lines. The keywords describing the road must be in front and matched with attractive words, because the keywords in the description are marked red, and the content is filled according to the user's preferences. Content optimization is simple and requires four points: close to the title, original and rich. These methods seem very simple, but they will cut corners when doing them. The final website effect is very different from the original expectation! Baidu spiders and users are both new and old! The website layout is simple and difficult. The most important thing is to start from the user experience and put the things that users want to see most in the most prominent place of the website! The purpose of the website is to meet the needs of users, so in the process of website construction and operation, we must deeply understand the needs of users, and make targeted adjustments to the website structure, especially in the navigation structure. Of course, it is very important to master the user's browsing behavior. We must speak through data. At present, there are also corresponding data collection and analysis tools to facilitate in-depth understanding, such as Baidu Statistical Thermograph, CNZZ Thermograph, etc.
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