Four Social SEO Mistakes We Need to Avoid

First of all, we need to know what is social SEO? Social SEO is a combination of social media and SEO. These two aspects are actually intertwined. A fragment of marketing strategy will dilute and confuse your brand information strategy. However, when you focus on social media marketing and SEO, it does not mean that there is no problem. You should be careful to avoid a few mistakes. Today, the author simply shares four wrong views of four social SEOs.

1： Take social media as the carrier of advertising

Please don't use your social media as your advertising platform for selling products. The interaction of social media is driven by consumers. Social media should be a platform to promote interaction and participation with your target audience, then promote your content through sharing, and finally establish online brand existence. This is not your advertising medium. If your social media is only used as a platform to promote your own products or services, then the author can politely say that no one will "listen" to it.

2： Social media will replace your site

With the continuous development of social networks, some enterprises begin to think that it is better to save resources and facilitate by using social media than to build a website. Therefore, some enterprises decide to shift their focus from the site to the enterprise's social network. This move is fatal for an enterprise. You can't really have a corporate page for social networking. Social networking sites have the right to change your page or warn you. And we can't say for sure that a social networking site can exist in the long run, there are many uncertainties.

3： Think you can "make a splash"

Social media, like SEO, needs a long-term process. So as an enterprise, you should not think that you can "make a big splash". Many enterprises are eager to see the return on investment, but for social SEO, this is not immediately visible. Social SEO needs a long-term and stable effort. Remember that social media is about building real relationships with real people. You can't force anyone to interact with your company online, which requires a lot of time to build.

4： For the wrong audience

One of the foundations of marketing is to identify and understand your target audience. But in today's social SEO, you need to know not only who your target audience is, but also what their online behavior is. If you want to sell a product, you need to know how your target users get online? What types of websites will they visit? What kind of social networking sites do they like? How do they find things? A better understanding of how your target audience interacts with the Internet will help you position your site in the best way possible.

With a correct handling, social SEO will help you build your online brand. This requires the perfect combination of social media and SEO. But there are also many simple mistakes that will limit or destroy your brand building. Avoiding these four mistakes in social SEO will make your brand promotion more effective.