How can webmasters effectively promote websites?
Source: Shangpin China |
Type: website encyclopedia |
Time: April 8, 2014
As a small and medium-sized webmaster, there are three things we care about:
1: The income of the website quickly converts the traffic into income.
2: The content of the website is the quality and source of the content.
3: The promotion of the website, how to spread your website quickly.
What I want to say here is the second point, because the most fatal thing for our small and medium-sized webmasters should be the second point. Many friends come down from a website and few people visit it a day, which is undoubtedly the most fatal blow to us.
We can reprint the content first.
Second, we can go to foreign websites to translate relevant content.
Third, we can also create our own.
Fourth, we can also encourage others to contribute.
Fifth, we can also fake others'.
(Everyone's resources are different from each other, so I won't say much about the source of the article, but I found that many friends do a better job in solving the content.)
Often stuck in the promotion of the website. Look at the few visits every day, so that we gradually wipe out our last momentum, and finally completely destroy our will. Often at this time many webmaster friends can not survive. As a result, the website is ignored, waiting for the destruction of wind and snow and the final destruction.
So, without funds to promote, we really can only continue such a broken road? The answer is: NO
Smart people often try different methods and analyze others in the face of difficulties.
If you still can't find a good promotion method, you can refer to several methods I have practiced. But it is suitable for some friends with strong willpower and execution, but the effect is definitely there!!!
Method 1 Comment promotion
Many friends will say that I often go to some big websites and large forums to leave comments, but they have no effect. In fact, who cares about your comments or forum signatures in the vast large forums. So, what kind of good and effective comment promotion should we look for. In fact, find some blogs related to your topic to comment on, as well as some blogs of your target group. The effect is often better than expected. Because 90% of bloggers are very concerned and curious about your comments on him. Especially blogs with low traffic.
There are several advantages to choosing blog comments: first, you can leave the external chain. Second, most bloggers will pay a return visit. Third, visitors will also notice you. At present, most of the blogs can be left out of the chain, or use some comment boxes such as More Talk. All of them can be left outside the chain.
(Remember to set your name and web address on "Duo Shuo" when using "Duo Shuo". You can use your website name as the name, so that even if it doesn't click, it will at least expose your station name and deepen the impression.) You can follow this method when setting "Duo Shuo"
For example, I am now doing a webmaster network. Then I will find some webmasters' blogs to promote. In fact, webmasters are all webmasters, so my goals are everywhere. (We will analyze according to our own actual types. Here we just use the webmaster class as an example)
Work before promotion; Put your best articles at the front of the website. Because your content will determine whether they stay on your website or visit again! So we should decorate our own home before doing publicity. Keep visitors with the best appearance.
Find the target group blog; Here we can find some blogs or friendship links between blogs to comment one by one.
In general, you need to input 4 things for blogs, including name, website, email address and comment! We can copy all these in one article. However, we'd better write comments by ourselves, because good comments will magnify your effect several times. It is difficult to attract the attention of bloggers or visitors if you simply write an estimate of what is passing by. So try to use good comments. You can use your opinion to make comments. This is the most effective way. Remember that what we want is effect, not garbage. Try to let others pay attention to you, and you will succeed.
Although such promotion is very hard, the effect is very good. You can comment on hundreds of blogs a day. At least 40% of the respondents are returned, which depends on your luck and the quality of the comments. If there are 300 return visits every day and the content of your website is good enough, they will often read or reprint your content. You will comment on each blog for 3 to 4 times, and basically he will remember you. If you send 500 blogs every day for a month, about 15000 bloggers will know your website. If you can keep 20% of the traffic, there will be 3000 traffic every day in this promotion alone. And your comments are all outside the chain, and the weight will also increase a lot!
Method 2 QQ promotion
The QQ promotion I want to talk about is mainly about sharing QQ space.
Preliminary work: find many QQ that can add many friends, and the more you can add, the better. Name and QQ space name use your station name. The other thing is to do some content related to your website in your QQ space. The page layout is good, giving a professional feeling. There is also QQ's choice of leaving mode, where to set some content related to your website in personal signature and automatic reply, such as: Hello, I am the god of wealth of Webmaster, and I am not in front of the computer now! I'll contact you later. Just try to make people interested in you. Because he may search your website or open your website!
After these preparations, you can crazy add related QQ groups to your target group. If you are a webmaster, you can search for webmasters or website construction, some related keywords anyway. Find more people who are active. It's like that Songsong built a group of webmasters yesterday, and there are thousands of people in less than two days. (I finally see the power of Songsong here) This group is the first. Lu Songsong mentioned in his article that he used the method of leaving after advertising, but I don't recommend this method here. Because many QQ hosts of the current group have blocked group messages, and they seldom watch them. Basically, it has little effect. In the past, it was OK (I used to advertise like this before, but now... you can try it. I said it after doing a test)
Enter the group and add all the people inside. Send a message to them after adding, and then stop talking. Let him see our auto response ads when replying. Basically, you can add friends soon. If you have 10 QQ with 2000 people, you will have 20000 friends. Then you can share the content published by your website every day in the QQ space, or update the log in the space and add your website to the log. After testing, this effect is very good. Every day you will find a large number of visitors coming to your website from QQ space, and others will reprint your shares or logs, further improving popularity.
The advantage of this method is that you can find people without having to use QQ one by one. To join a QQ group, you have to keep adding people to the group, and it is easy to fill the group. And most importantly, you can share your content with them every day. Just press the share button when you finish posting articles every day. As long as your title is good, the number of hits is very high.
Method 3: Soft text promotion
You won't know the power of soft article promotion if you haven't done it, but the key is that your article must be absolutely good. If you just want to leave an external link for junk articles, you should not contribute. It's useless. What Softwen should do is to promote your brand. Why do so many companies spend hundreds of millions of dollars on CCTV advertising and naming singing competitions. Because they want everyone to remember their brand.
Lu Songsong's blog popularity has a lot to do with his soft article marketing, which he has done very well. I didn't know him before, and he was not famous at that time. But I can often see his articles on the webmaster platform. To be honest, I didn't feel anything when I first saw his article. But when I saw his article for the third and fourth time, I remembered his name and finally couldn't help searching him. Since then, I have become his fan. Now Songsong rarely contributes, but many webmaster platforms will reprint his articles. What kind of process will you feel when you see here? And I found that the articles submitted by Songsong before in the major webmaster websites rarely leave links. In fact, he is promoting a brand, not just for a few clicks or weights.
Let's talk about some methods and key points of soft text promotion:
Blogs with high popularity are better than large websites with high popularity.
Why do you say that? Blogs only publish one or several pieces of content every day. What's more, those updated every day will be in front, and the layout is simple and clear at a glance. That is to say, the number of clicks on articles will be better than that on large websites. There are hundreds of content on the home page of large websites, but there are only a few blog home pages. The number of hits is different. And the quality of visitors to blogs is also different.
Share more useful information or opinions about something in the industry.
Useful content and content with emotions and opinions often have a high click rate, and people will be interested in you. Don't talk about some old topics. Only readers with fresh information will be curious and increase the pass rate of contributions.
You can bring up the owner when you contribute on someone else's site without affecting your reading
Under the same quality, if you mentioned the owner in your content, they will give priority to your article. I don't need to tell you more about this truth.
More publicity stations and less publicity websites
If you watch it several times, people will remember your station name, but few of your website can be remembered. Who would be interested in these Arabic numerals or English phonetic characters? Especially some girls. I have been to Sina hundreds of times, and now I don't remember his website. But I have seen his advertisement twice on TV before and I remember his station name. So we don't need to test our memory cells.
Choose a memorable station name or keyword
Try to choose some useful station names or keywords, which can also be the main keywords of your website. But you need to make sure that you are in front of the search. If you don't rank the big keywords, you can select the ones you have already ranked to do soft text optimization. All these should be considered before submission, otherwise it will be unprofessional if you ask the administrator to change them. And people will think you are troublesome. If you don't believe me, you can ask Song Song if he has been asked to correct this information. The answer is yes. Complicated changes will not only make your users unable to find you, but also make others feel that you are unreliable.
Refer to some soft articles with high hits
This can increase your thinking and learn something you haven't found. You can also imitate some of their writing methods. We humans were born and grew up in imitation. So if you want to imitate, you should imitate some good ones. (Here is a suggestion to imitate others' methods, not to imitate others' content.).
These are the methods and key points of doing soft article promotion, if you really can't write. The first two methods can be selected. However, the effect of soft text is the best among the three methods, but it is also related to the quality of content. Basically, if you can contribute to a blog like Songsong and the quality of the article is good, there are 100 IP addresses every day. But when your article appears here, you will find that many other webmaster platforms will also reprint your article. In addition, the name of your station will not be changed. This exposure rate is very powerful. It's even possible that tens of thousands of people know you in one day.
Marketing website construction Summary of Shangpin China:
After writing this, it's already 6:00 in the morning. I hope to give some help to some new webmasters or webmasters who are still confused in the promotion. These methods have been tested and are very useful, but they are quite tough. It is suitable for some personal webmasters who have no money to promote. I have been a website for many years, but also from a website owner who knows nothing and has no money. In fact, the way of stationmaster is not easy without good direction and method. If you really want to follow this path, you might as well make more friends with seniors. More communication will help you absorb it. Also, don't just think about it. Try more. If you don't try, you will never know the effect. There is no road at all. People walk out of the road.
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