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What should be highlighted in building foreign trade websites? Details of foreign trade website construction

Source: Shangpin China | Type: website construction | Time: March 11, 2020
1. Professional and credible page design

In order to get rid of the misunderstanding of FLASH and JS, foreign trade enterprises had better refer to the websites of Fortune Global 500 enterprises to make the atmosphere simple and beautiful, simple but not simple. Web design should take into account the compatibility of various browsers. Of course, IE is still the largest number of users, with clear structure and search system on the site, so that customers can find the information they need more easily.

2. Non negligible statistical analysis

There should be at least one access statistics system. If you don't know whether your website has visitors, how visitors find you, what country they come from, etc., this is sad for a corporate website, because it can't be used as a platform at all. I recommend Google's free statistical tool: ANALYTICS. It is now fully open for registration and could become the most powerful in the world within 10 years. The online customer service system enables foreign trade personnel to participate in the enterprise website platform.

3. Speed of website visit

The website construction servers of foreign trade enterprises must be located in the United States. China's export bandwidth is very limited, which often causes many other countries to be unable to access, which greatly reduces our troubles, and we don't need to worry about bandwidth restrictions for foreign space. If you use ASP or PHP enterprise websites, it is recommended to use cache caching technology and GZIP compressed output technology in APPACHE to improve the speed. Try not to take large pictures with flash.

4. Pay attention to the ranking of search engines and adhere to search engine optimization

Search engine optimization is not a strange topic. To have a good ranking, you must adhere to search engine optimization, a higher quality search engine optimization level. The main methods include: all pages should have independent meta tags and title meta tags: meta tags are used to interpret what information your pages are to search engines, that is, for search crawlers to see.

The title is the title of the page and the top description of the browser. Especially for Google, many new web pages only crawl the unmarked page, but not the content. All pages of many enterprise websites have the same META and TITLE tags, or even no META tags at all. Therefore, many pages will be regarded as duplicate pages by search engines and will not be included.

These four points are relatively basic and easily ignored by many foreign trade stations. These are the basic steps of website construction. There are many details. However, if you consider these issues before setting up a website, the next thing will be easy to deal with.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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