What is marketing website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: 2014-02-26
What is? Marketing website construction
What is a marketing type website construction
Marketing enterprise website refers to the enterprise website with modern network marketing concept as the core, good performance of search engines and good user experience as the standard, which can better convert visitors into customers. All marketing enterprise websites must first meet SEO website optimization Search engine optimization ranking is one of the most important means of website promotion. If an enterprise website is not designed from the perspective of SEO, it will cost a lot of money to invite a professional SEO company to optimize the website. The website is not an artwork, so it must be designed clearly, It is convenient for users to browse. Marketing website construction is a website construction service combining technology and marketing strategies Marketing type enterprise website refers to the modern network marketing idea as the core, to search engine, good performance, good user experience as the standard, can better visitors into customer enterprise website. All marketing type enterprise website should first meet the SEO website optimization, search engine optimization ranking is one of the most important site promotion means, after if an enterprise website not from SEO 's point of view to design, make, also need to spend a lot of money please professional SEO company site optimization. The website is not a work of art, clear must design, convenient for users to browse. Marketing type website construction is a kind of technology and marketing strategy combination of website construction service.
Purpose of building a marketing website
Marketing type website purpose
After analyzing the company's business, multiple competitors in the same industry, industry platform, and user search behavior, the construction of marketing websites focuses on the concept of marketing, with good structure, good references, and good layout Website construction Development basis, and build a profitable website worth long-term operation, so that every page in the enterprise website has its practical significance! On the company's business analysis, analysis of competitors in the same industry, many industry analysis platform, user search behavior analysis through marketing type website construction, the marketing idea as the core, with good structure, a good reference, good layout for the website construction development basis, and a worthy of long-term operating profit website building and, let every page enterprise web site has its practical significance!
Characteristics of marketing website construction
Marketing type website construction
① Real network marketing oriented Real network marketing orientation
Traditional websites that focus on marketing and supplement technology do not sell. In addition to backward technology, the more important thing is backward ideas and concepts. If a website wants to think of the role of online marketing, the key factor is whether it is designed at the height of marketing. Shangpin China has always pursued the concept of "marketing first, technology second", and only built a real marketing enterprise website. Marketing, supplemented by traditional technology website not marketing, in addition to backward technology, more important is the thought, idea is backward. Site to think of the role of network marketing, the key factor is whether the design of marketing. Luxuries China always adhere to the " marketing, technology as " concept, only real marketing type enterprise website construction.
② Really user centered overall design Truly user-centered design
When potential customers come to your website, how to retain customers, how to make customers feel trusted, how to stimulate customers' desire to buy, and how to establish customer loyalty... The key factor lies in the customer experience of the website, that is, whether the website is customer-centric. Only customer-centric websites can finally win customers' favor. The website built by Shangpin China is truly customer-centric, and every detail is carefully studied to improve the conversion rate of customers and make every penny of your money worthwhile. Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate their desire to buy, how to build customer loyalty... One of the key factors in the site of the customer experience, also is the site take the customer as the center, only to the customer as the center website, can achieve final customers. Luxuries China construction site really take the customer as the center, every detail batted, crafted, true to increase customer conversion rate, so you every penny is worth.
③ Real page design for search engine optimization True for search engine optimization page design
One of the most basic characteristics of a marketing website is that it must be very easy for users to find it. A website that potential users cannot find is no marketing at all. Shangpin China relies on advanced marketing website management system and professional search engine optimization settings to ensure that every website built can have excellent search engine performance One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential users can't find sites simply do not talk to go up what marketing. Relying on luxuries China marketing website of advanced management system, set up professional search engine optimization, guarantee every website construction can have a search engine 's performance
④ Really pay attention to network brand construction and promotion The real concern of the construction and popularization of the network brand
The only role that traditional websites can play is to display the corporate image and products. However, traditional corporate websites are built by technicians, who do not know much about marketing. The designed websites are just good for the purpose, let alone the construction and promotion of online brands. Shangpin China pays full attention to the construction and promotion of enterprise network brand, and the website built can truly integrate your enterprise brand culture and enterprise style. The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Chinese luxuries comprehensive attention to building enterprise network brand and promotion, the website can truly integrate into your enterprise brand culture and corporate style.
Marketing website construction VS traditional website construction The construction site of VS marketing type website construction of traditional
① The construction of marketing websites can really bring benefits to enterprises. Generally speaking, the website construction refers to a professional website making network company that makes the company information into web pages and produces corresponding management function modules. After the website is completed, it will be published on the Internet, and users can access the website through the website. The website construction work will end like this. As for whether the benefits can be obtained through the website, It seems that it is no longer a problem for network companies to consider; The marketing website construction service provided by Shangpin China is based on the basic premise that online marketing brings economic benefits to website owners. If customers do not achieve marketing effects through websites, we believe that such websites do not have much value. The construction of the marketing type site can really bring benefits to the enterprise. Website construction usually everyone says is through a professional website network company, the company information into the webpage and produce a corresponding management function module, web site after posted on the Internet, users can access to the site through the website, website construction work would come to an end, as for whether can through this website. To get the benefits, seems to have not the network company concern; and luxuries in China to provide marketing type website construction service, is the basic premise of economic benefits from the network marketing to the site owner's departure, if the customer is not through the website to reach the marketing effect, we believe that this site does not exist great value.
② The construction of marketing websites is more in line with WEB standards. As we all know, if you want customers to be interested in your website, you must have the highlights that attract customers. Although the content of the website is important, the simple and convenient structure must also be done well. The traditional website construction focuses on "doing" rather than "using", so you will not take into account the user experience. Colorful and colorful pictures, and the special effects of the whole website are not flattering; Shangpin China believes that website construction is only the first step to carry out online marketing. If this step fails, it will determine your failure in online marketing. It is simple to build a website, but how many people make profits through websites? The construction of the marketing type site more accord with the standard of WEB. As everyone knows, to customers interested in your site, you must have to attract customers points, website content is important, but simple, convenient structure also must be good, and the website construction of the traditional focus on is "doing " rather than " for ", so do not take into account the user experience, gorgeous fancy the picture, the whole site effects, let a person can't compliment; luxuries that China is just a first step to develop the network marketing website construction, if this step is not good, will determine your way in network marketing failure, the construction site is simple, but the real through the web site to profit, and a few people?
③ Fast browsing speed of marketing websites. Because marketing websites reject the use of a large number of web page special effects, and do not advocate the use of a large number of pictures and animations to deliberately decorate, the web page code of marketing websites is very simple, there is no junk code at all, and because the page does not load any special effects that affect browsing, users prefer it more. The marketing website browsing speed. Because the marketing type site is repelled by the large number of webpage specially, also do not advocate the use of a large number of pictures and animations to deliberately decoration, so that the marketing type website webpage code is very simple, no garbage code, and because the page is not browse any influence of loading effects, makes the user more favor.
Marketing website construction scheme
Construction scheme of website marketing
How do enterprises build their own marketing websites? What is the role of marketing websites? ad locum. Today, Shangpin China will discuss with you. Marketing website refers to the enterprise website that takes the modern "network marketing" concept as the core, good performance of search engines and good user experience as the standard, and can better transform visitors into customers. The marketing website should be simple and easy to operate. After simple training, you can get familiar with the background. It is easy to operate. Update and timely release the enterprise's dynamic, activities and other information at any time. How the enterprise marketing type website construction yourself? Marketing type site what role? Here. Today China luxuries and everyone together discuss. Marketing type site refers to the modern " network marketing " concept as the core, to search engine, good performance, good user experience as the standard, can better visitors into customer enterprise website. Marketing type website should have: simple, convenient operation, after simple training, can be familiar with the background, convenient operation, timely updates will be dynamic, activities and other information published at any time.
For the promotion of small and medium-sized enterprises, our suggestions on the construction of marketing websites must meet the following three requirements: Marketing type website construction for small and medium-sized enterprise promotion, we offer advice must meet the following three requirements:
1. Specially designed for search engine optimization, let your website stand out! 1, specifically for search engine optimization design, make your website talent showing itself!
2. Good user experience to better transform visitors into your customers! 2, a good user experience, better visitors into your customer!
3. Provide professional online marketing consulting services while providing websites! 3, at the same time provide a website to provide professional network marketing consultancy services!
So which enterprises need marketing websites?
What companies need marketing website?
1. Enterprises that have established websites, but customers cannot find their own websites 1, has a station, but customers can not find their own site enterprises
2. Enterprises that have done online promotion but can't keep people on the website 2、Do network promotion, but the website does not keep a person enterprises
3. Enterprises with large website visits but no orders 3、The website visit quantity is very big, but is not the order form for enterprises
4. Enterprises with tight expenses, hoping to obtain greater returns with less investment. 4、The cost of nervous, hope to get more return with smaller investment enterprises.
Shangpin China Technology provides you with some suggestions on the construction of marketing websites: Luxuries Chinese technology to provide you with some marketing type website construction:
1. Good engine performance: free to modify website title tags; Free modification of keywords on the website home page and inside page; Modify the home page description tag and column description tag freely. It is convenient for management, revision and application. Engine performance is good: the freedom to modify the site title tags; free to modify the home page keyword, page keywords; free to modify the page description tag, description tag. Easy management, revision and application more convenient.
2. The home page is simple and generous: the company's home page is simple and generous; Slide scrolling display product feature map; News dynamic section, timely display of enterprise dynamics; Relevant knowledge section (product help), timely release to keep the website updated; Product scroll picture; Let visitors intuitively browse to the product; Contact details of the Copyright Office; Visitors can directly see the telephone and other information. The home page is concise and easy: concise generous home; slide rolling display product feature map; news dynamic module, display dynamic enterprise timely; knowledge of plate ( help ), timely release of the website is updated; product rolling picture; let the visitors visual browsing products; copyright department contact details; direct visitors to see information such as phone.
3. Generate static pages: give the best performance to the engine. Generate static pages: give the best performance of engine, included.
After the construction of the enterprise's marketing website, can we wait for customers to come? Shangpin China reminds everyone that the construction of the website is just a good start, and more importantly, the implementation of good website promotion. The enterprise website must constantly update the website content, adjust and maintain the network marketing strategy, so as to maintain the advantage in the network marketing. Only in this way can the enterprise's marketing website finally become the super salesman of the enterprise. After the marketing type website construction enterprises, whether can wait for customers at the door? Xuancheng luxuries China remind everybody, website construction is a good start, more important is the implementation of good site promotion, enterprise site must be constantly on the website content update, adjustment and maintenance of the network marketing strategy, in order to keep the advantage in network marketing. Only in this way, marketing type site of enterprises will become the super salesman.
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