How to diagnose enterprise websites before optimization
Source: Shangpin China |
Type: website encyclopedia |
Time: 2014-02-27
The SEO website optimization diagnosis of websites is a skill that we must master. Only by learning to analyze website data can we do scientific SEO. The optimization is not based on feelings, but depends on data and past experience. After SEO diagnosis, we write optimization plans, and then execute according to the plans. Of course, not all optimization can achieve the expected goals, Summarize experience in the process of failure, so that we can make progress. On the website of the SEO website optimization diagnosis is we must master the skills, only to learn scientific data analysis to do SEO, do not feel to do optimization, depend on the data and experience, SEO diagnosis is written after optimization scheme, and then in accordance with the execution of the project under go to, but not all of the optimization can to achieve the desired objectives, summarize the experience in the failure process, so that we can make progress.
General enterprises Website production There are news sections on the website. In fact, few customers will click to read the news content, so this section is actually for updating the content. Some enterprise stations have not been managed for a long time, and the news content is also copied and pasted directly from the website, and some content has nothing to do with the website theme. These contents can be deleted slowly. Of course, the included content needs to be deleted carefully. The content is nothing more than original, pseudo original, and collection. It is difficult to write original content. In addition, for ordinary SEO personnel, there are few good writing styles. The original content written at random is not high-quality content, Therefore, both original content and pseudo original content must be available. When pseudo original content is created, it can be modified manually, and it is better not to use tools. The general enterprise website has news sections, the fact that the news content very few customers will click to read, so this section is to update the content and do, and some enterprises long-term no one to manage, news content is from the website directly copy paste, some content is not the slightest relationship with website the theme of the. In view of these contents can be slowly to delete, of course, have included the contents need to be removed, the content is original, pseudo original, acquisition, difficult to write original content, but also for the general SEO personnel speaking, rarely have so good writing, original content to write is not high quality content, so original content and pseudo original content have, pseudo original time can own artificial to modify, it is best not to use the tool.
The website of the toothed roll crusher is an enterprise station based on pictures. As shown in the figure above, two dead links were found when checking the dead links of the website, and then some wrong links were found on the page. If you don't look carefully, these errors may be ignored, although these errors are not fatal to optimization, But it's better to avoid it. After checking the dead links, check the friendship links by the way. Recently Baidu launched the Lvluo algorithm. The requirements for friendship links should be relevant, even if it is a good habit to check friendship links. In addition, you can also test the opening speed of the website. The optimization history of the website also needs to be communicated with the customer. The website whose authority has been demoted generally does not need to be accepted, which is a waste of your time. This tooth roller of the crusher is a site with pictures of the enterprise stand, as shown above, check the site chain was found two dead, then some wrong links are found on the page, these errors if not carefully to see, may be ignored, although these error for optimization is not fatal, but better to avoid. Check the chain and then check to see if the links, recently launched green algorithm for Baidu, links should be must be correlated to check links, even if it is a good habit. In addition to open the speed test site, optimize the historical site also need to communicate with customers, be right down the website is not to receive, compared to waste your time.
As far as the enterprise website is concerned, the most important problem in optimization is the website program. Specifically, the page code redundancy is quite common. Take the author's website as an example. Looking at the source code on the home page, we found that many CSS styles are written directly on the page. For website design, this may be more convenient, but it is very non-standard. Normally, it should be written in a CSS file. The CSS style should be in the form of extranet. In addition, there are many enterprise station table layouts, and page code redundancy is more serious. CSS and JS should be written in the corresponding file. It is troublesome for SEO personnel to modify the page and CSS style for enterprise site optimization. Enterprise site optimization, do when the head is procedure site, code redundancy specifically page is relatively common, the site of the for example, view the page source code found on the page a lot of CSS style are directly written, for website design it, write this perhaps more convenient, but in fact is not standardized. Normal circumstances should be written in the CSS file, CSS style to use outside forms, in addition to many enterprise stand using tables for layout, more serious page code redundancy. CSS and JS are written in the corresponding file, enterprise stand optimization more trouble is to SEO to modify the page and CSS style. This article was published in Shangpin China UEO Marketing website construction company //ihucc.com/
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