What is the definition of brand website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: April 7, 2015
Brand creativity Website construction definition
With the rise of domestic brands and the development of the Internet in recent years, many enterprises have realized the importance of shaping and extending the unique brand identity through the Internet for enterprise development. How to expand the popularity and influence through the construction and promotion of the brand network platform, implant the brand positioning into the consumers' cognition, further expand the market, interact with consumers, and thus produce the sticky effect has become an urgent need for many enterprises in the development process.
Yongcan has accumulated a whole set of brand website construction theories by virtue of rich experience in website construction and marketing. At the same time, combined with years of practical experience, Yongcan plans, customizes and promotes the brand network platform for enterprises, analyzes the brand positioning and the demands of target audiences, designs a brand publicity website suitable for you, and adds creative and innovative elements that meet the characteristics, Strive to make the target audience have a deep impression on the brand through the impact of the visual sense, so as to strengthen the recognition of the brand in the customer's mind.
Common demand for brand creative website construction
- We want to make certain packaging for enterprises through website construction to highlight brand sense and improve image and service quality;
- Our company has created a new sub brand, hoping to build a high-end brand website and quickly open the market;
- Our company is an old brand, very famous in the industry, but the peers are developing in the network direction. Our network brand image is a little backward, and we want to revise it;
- We have a brand website that wants to do online marketing. How can we quickly improve the popularity of online brands?
The website is a new platform and a new world for enterprises to display their own image, release product information, and contact online customers, so that they can open up new markets through e-commerce, and obtain great income and profits with very little investment.
Website construction is divided into 8 steps
1、 Apply for domain name (domain name filing); 2、 Application space; 3、 Positioning website; 4、 Analyze website functions and requirements (website planning) 5、 Website style design; 6、 Website code production; 7、 Test website; 8、 FTP upload website; 9、 Website maintenance
Website construction includes website planning, webpage design, website functions, website content sorting, website promotion, website evaluation, website operation, and overall website optimization. The purpose of website construction is to achieve online marketing and e-commerce through websites. For website construction, the network marketing consultant first proposes a low-cost return network marketing plan. Through understanding the online marketing strategy of the project's target audience, we can trigger and leverage the interaction between enterprises and netizens, and even between netizens, so that enterprises can surpass their competitors with minimal marketing investment and obtain more efficient market returns. As the starting point of online marketing, the early planning of marketing website planning is rigorous Practicality will directly affect the realization of enterprise network marketing goals. Guided by customer needs and online marketing, website builders, combined with their own professional planning experience, assist different types of enterprises to develop phased website planning plans for enterprises on the basis of meeting the strategic objectives and tactical requirements of enterprises at different stages.
The construction and implementation of marketing website information port relies on its own experience in website construction and development for many years to build a good information communication bridge between enterprises and between enterprises and their outside world. On the basis of preliminary planning, it has established website information organization with website user experience as the core, personalized website visual design, customized website function definition and development Efficient website system integration.
The formulation and implementation of website promotion plan whether the website can achieve the expected marketing business goals depends on the formulation and implementation of a thorough website promotion plan in addition to rigorous website planning and perfect website construction. Relying on our years of experience in website promotion and search engine optimization, we can help customers make full use of the advantages of the Internet and obtain more business opportunities through the combination of various website promotion strategies. Benefits of website construction to the company
After all, enterprise websites are different from professional ICP or portal websites. It is impossible and unnecessary to be small and comprehensive. Each enterprise has its own specific products/services, and the content of the website should be set around the core business of the enterprise. The enterprise website should not be just a decoration. The website is the most useful marketing tool. Of course, only on the premise that the website can meet the needs of users, can the marketing function of the website really play a role. What information do users need?
This problem is the first thing to consider in website planning. First, we must analyze the potential visitors, and then design relevant content in a targeted way. Generally speaking, there are several main types of visitors to an enterprise website, namely: direct users, dealers, equipment and raw material suppliers, competitors, etc. The first two types of visitors are the existing users and potential users of the company, and they are also the objects that website content should focus on. As for suppliers, except for those comprehensive e-commerce websites with B TO B functions, most enterprise websites focusing on information release rarely take into account, so they are not the key content of general enterprise websites. As for competitors, the purpose of the visit is simply to understand the new trends of your company, or the level of website design, and whether there is anything worth learning. For this, you should give appropriate "precautions" when publishing relevant content, rather than let competitors return with full load.
Since the existing and potential users of the company are the focus of the website, it is necessary to carefully analyze what information they need. Taking a TV manufacturer as an example, a user/potential user may visit an enterprise's website for several purposes: to see what new products are available, to compare the performance and price of products of different specifications, to compare with similar products of other brands, to query local vendors and warranty addresses, etc. If online ordering is possible, Users naturally also want to know information related to this, such as ordering method, payment method, delivery time and cost, return and replacement policy, etc. Therefore, these contents should be the focus of the website.
It is so simple to say that it seems to be the most understandable truth. However, many websites are often "off topic" in content design. Even in the United States, where e-commerce has been relatively developed, the unreasonable design of enterprise websites is also very obvious. In China, it may not be surprising.
Functional positioning of brand creative website construction
Explain the brand story, convey the brand value, shape the brand image, release the brand information, stick the brand audience
Four focuses of brand creative website construction
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Professional and precise planning
Precision: brand positioning, target consumers
Advantages: refining brand competitive advantages
Shaping: brand image and added value
Resonance: arouse consumers' personality and emotional demands
Desire: attract eyeballs and continue browsing the website
Experience: online and offline activity strategy
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Shocking creative design
Crazy brainstorming
Creative title attracts attention
Personalized highlight design
Refined details
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Humanized interactive experience
The latest flash dynamic interaction design
Improve the performance of delayed loading technology
High usability non refresh technology
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Advanced technology development
Implantation of the most popular technology
Enhanced code structure logic
Optimize code architecture
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