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Marketing Skills of Constructing Small Enterprise Website

Source: Shangpin China | Type: website encyclopedia | Date: June 15, 2012
Even with this example, you can't rely on your own enterprise Beijing website production Succeed overnight. It may not be our turn. Adherence is the most effective strategy.

Will make a solid plan to build a small business website before. These include the following 9 points:

1 Niche market (vertical subdivision market)

2 Business model

3 Domain name and virtual host

4 Search engine optimization (SEO website architecture and usability

5 Research content and development of keywords

6 Website analysis

7 Marketing

8 Venture Capital

9 Persistence

Niche market

Choosing a niche market is the primary goal and ensures that:

And preempt other competitors. It will become the first company to build a station in this niche market.

You will still be enthusiastic about this market in the next 5 to 10 years.

Then your goal is to explore potential user groups. If there are already competitors in this niche market.

business model

Small business websites will provide you with the core values of users and customers, to be clear. The website should provide users with a solution to a problem. By providing products or services, it can achieve a good user experience, so as to achieve the goal of profitability

It may be necessary to provide a free trial with time limit, and the website is in the early stage of operation. Or a free member with limited functions. Then let users upgrade to full members or payable members.

You should consider adding advertisements or SEM on your website. According to the content of your website, when the website is popular, there are many members. Placing Google AdSens or Baidu Alliance can target relevant advertisements to your website.

Domain name and virtual host

The website image represents the face of your enterprise, and the website domain name represents the brand. So when choosing a domain name, consider the name and brand relevance of your website, which will be more or less related to website ranking and search engine awareness. There are two options:

Domain name related to keywords

Brand related domain name

Allows you to include it in the core keywords of your domain name. The domain name associated with the keyword.

The advantage is the recognition of keyword ranking of potential domain names as search engines.

It helps that the brand value is small. The disadvantage is that many keyword domain names are too general.

It is also to build your brand. Brand domain name is to build your brand. The first important step to make your website distinctive and your user identity memorable.

It is easier to remember your website. The advantage is that others can see the website more clearly and thoroughly. It has brand effect.

The disadvantage is that your domain name may not describe the ranking of the core keywords of your product or service.

For example: Alibaba, Yahoo, eBay, etc

The second is bandwidth resources. The first choice for virtual hosts is to be stable. Functionality, etc. There is nothing to say about virtual hosting. Some well-known IDC vendors in China do a good job.

Search engine optimization (SEO website architecture and usability

It includes internal optimization and external optimization, when the website starts to go online. We began to optimize the major search engines. Understand Baidu Google's keyword ranking and analysis algorithm.

Let your website, website structure (or internal website structure) incorporate the correct internal link structure into the URL structure and page naming convention. A solid foundation for future expansion.

Optimize landing page and friendly user experience design, and invent good website navigation (main menu and bread crumbs) to reduce the bounce rate of your website visitors. Helps improve the conversion rate of traffic.

Research content and development of keywords

These SEO data are recorded every day to observe what keywords visitors use to find their own websites. Ranking up and down, Baidu weight and inclusion, external chain, to use SEO query and diagnostic tools, so you will be more convenient query.

Publish regularly, and keep the website content updated steadily. As more and more content is added, the problem of duplicate content will eventually arise. Google has already explained that duplicate content will be punished, delete duplicate pages, and tell webmasters how to improve URLs and content.

Purchase or exchange links, and build external links. Now there are many ways to build an external chain

Website analysis

The source and loss of visitors will be known. The website will analyze the traffic. At present, the mainstream website analysis tools include:

Google Analytics

Stationmaster statistics

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Baidu Statistics

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marketing management

Free SEO optimization and online marketing. Paid SEM marketing promotion, media promotion, B2B platform promotion, website channel and alliance website integration.

Media promotion and offline marketing. Newspapers, magazines, traffic advertisements, car advertisements, leaflets, etc.

Will be able to sell the brand. The main thing is to have your own marketing strategy.

risk investment

Once the audience of your website grows larger and larger, unless you want to keep the business in a relatively small scope. More venture capital funds will be needed.

insist
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
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