The particularity of enterprise marketing website construction

When you browse the web, most of the enterprise websites you see are designed as a model: a huge picture or a whole FLASH is directly placed on the home page. From the perspective of user experience, it seems too monotonous. For users, pictures and videos must be explained in full text, The effect of images for users can be limited, which can be solved by adding words. Of course, the words must be brilliant, because the home page is very important to the user experience; Secondly, it is very unfriendly to search engines. At present, search engines can't recognize flash and pictures very well, and the content they can capture is only the additional alt tag. Therefore, Shangpin China Marketing website construction Experts suggest that it is better not to build a website with flash and huge pictures. This kind of design not only does not represent the corporate image, but also damages the corporate image to a large extent.

Some users will also say that many special websites do the same thing? A large number of pictures are placed on the home page of the website. The special website is different from the official website of the enterprise. One is a website dedicated to highlighting the products of the enterprise. It is mainly focused on highlighting the products, and the website is generally a completely static page, which cannot add content in the background, which means that it cannot be modified after it is done. Generally, this kind of page is only used for bidding. A few years ago, it increased its ranking by piling up keywords. Nowadays, this special website can no longer be used as the official website of enterprises, which is too one-sided for the corporate image, even to a certain extent, it is a kind of damage. Enterprise websites must consider the user experience and search engine optimization, otherwise it is better not to do so.

Designers hope to reflect the corporate image through beautiful web design, but paying too much attention to external factors can only backfire. If a website reflects its corporate image only by a beautiful homepage design, it is too simple to create a corporate image. Just hire a webpage designer to design a beautiful homepage, which will complete the work of corporate online image. This is not the case.