What should we pay attention to when making websites?

1. Website positioning

Why do you want to build an online marketing website. Who does the website provide services for? What needs do these people have? This is a problem that we must make clear when planning a website. If we don't know who the website provides services for, we will have no way to start on the following series of issues. If we don't know the target audience group, we can't talk about the characteristics and media distribution of the target group, let alone create customized products for them. Just like the boundless sea, it looks very big but has no end. Just like the boundless grassland, it looks very big, but it has no margin. Therefore, the website positioning must be very clear.

2. Website Theme

Website theme. What should be put first, of course, has its important reasons. Why did Sina succeed? Sohu, they are quite successful. They are all portal stations. What about not building a portal? Can't you succeed? Of course not. There is Taobao, and what's more, Alibaba. If we are building a portal now, I can suggest you not to do that unless you have millions. Or tens of millions. Hehe, so it would be good to choose a website with a good theme now. Do what others have not done, and you will succeed. Therefore, choosing a theme is the most important.

3. Website content

With the gradual reduction of the technical threshold (the existing open source system was introduced earlier), a technical team of several people can develop a decent e-commerce website in three months. So where does the content of the website come from after all the technical functions have been realized? Is it a fake original? No, that era is over.

4. Build a team

As the saying goes: one slap cannot make a sound; Or one chopstick is easy to break, but what about ten? Individual strength is limited, while team strength is infinite. We know. One network marketing From the first step of planning, the website can not be separated from the decoration company's marketing planning, technology development, as well as the endless testing, promotion and marketing after the establishment of the site. These links need talents. But how to develop a small website like ours has become a problem.

      5. Create public praise

As the saying goes, the golden nest and silver nest are not as good as their dog's nest, the gold award and silver award are not as good as users' praise, and the gold cup and silver cup are not as good as users' reputation, which is the root that affects users. Therefore, good reputation is very important for a website.

6. People oriented

Once a Google executive said, "We like websites that users like". Users are the core of a website. Without this core, what value does the website have.

    7. Later promotion

Due to the maturity of the network, the speed of building a station is extremely fast. According to the report of China Internet Network Information Center, as of 2014, the number of websites in China has reached more than 10 million. In the vast sea of Internet, how can we let netizens find us? This needs to actively promote our online marketing website.

8. Technical support

We have introduced so many conditions as above, but they should not be technical. The real difficulty is to form a substantial product to provide users with real technology. Although there are many open source systems for free use, it requires us to carry out secondary development to form a style suitable for the website theme. Therefore, technology is the bottleneck of a website.

For small and medium-sized enterprises and novices, the process of website construction is really a bit complicated. Sometimes, the website is created and then demolished and rebuilt, and repeated dissatisfaction often occurs. During this period, website production and hard shopping may be the incentives to overturn the original website building scheme. So, how can we put an end to this situation, develop the website as soon as possible and then operate profitably? This requires a good planning of the website program.