What are the advantages of scrolling page design in website construction?

Infinite scrolling has become a popular and common page design mode in website construction. However, user interface designers should pay attention to some potential defects when designing websites that use long scrolling. There are some types of websites that are not suitable for the long scroll design mode.  

Purpose and benefits of long scrolling pages

One of the biggest benefits of a long scrolling page is that it allows visitors to stay on a website for a longer time. When people do not need to consciously decide to consume more content, they are unlikely to click away.  

This is similar to the way that Facebook, YouTube, Netflix and similar websites automatically play videos after users watch them. They know that if visitors try to click on a new video, they are likely to click on a completely different website. But if the video continues to play, they are more likely to continue watching it.  

When long scrolling websites are correctly coded, they will load a new website for each new content, which means that the number of page views of the website will increase, thus increasing advertising revenue and the overall value of the website.  

Long scrolling is very popular on news websites because users will load more content when scrolling.  

When users scroll, the website homepage will automatically load more content, making them stay on the page longer. Like any decision made by UX, it is important to weigh the pros and cons of those who actually use the website before deciding on the format. For some types of websites, long scrolling is a good choice, but in other cases, it will only frustrate users. Therefore, in the Website construction Before using long scroll page design in, it is important to understand the difference between the two.  

Although long scrolling pages are not new, they are reaching a new level of maturity. Designers no longer regard them as the next "big" thing, but focus on how patterns affect user experience. By following the best practice of creating an infinite scrolling website, designers can create a good user experience that makes users happy rather than depressed. At the same time, the correct use of long scroll page design in website construction will also help brands achieve their website goals.