How to pay attention to the long tail keyword search function in website construction?

However, in all these interests and changes, there are many puzzles about what the trend of long tail keyword query means to SMEs. Today, we hope that by sharing three SEO details that every business owner or executive should remember, we can help eliminate some confusion and strengthen your strategy of searching for long tail keywords in website construction.  

Long tail keyword search becomes more and more important

The tail of the long tail keyword is getting thicker every month. In other words, more and more searches are turning from traditional general phrases to very specific queries. Searchers use longer and more detailed questions to find the content they search on Baidu and other engines.  

This is partly due to the rise of voice assisted search, but it is also related to the crowded Internet. Millions of new pages are released every day, and it is meaningful for searchers to find what they want. There are many results, so they can choose.  

Long tail keyword phrases are usually better conversion targets

It may be a good bottom line to focus your SEO work on long tail keyword phrases. This is partly because there is less competition for more specific search strings. However, it also points out the buyer's knowledge and intention to a certain extent.  

The more words people enter into the Baidu search box, the more they can tell you who they are and what they want. By using this information, you can target your SEO to buyers who are completely suitable for the content you provide. Don't worry about your competitors blocking you.  

It is important to consider the searcher's [intention/h/]

There is a warning to the point we have just made. Although long tail keyword searches are usually more effective, this is not always the case. In some cases, the additional information required actually disqualifies a person from being a serious buyer.  

For example, people looking for "baseball" may be looking for tickets for the Cubs to search for "Where can I join more than 40 local baseball leagues?" They are unlikely to buy tickets, at least for now. The moral of this story is that long tail keyword strings are not all equal, and you must carefully choose your SEO goals.  

If your company doesn't use long tail keyword search engine optimization - or at least, see which new search trends will affect your ability to attract buyers - then it's time to start strengthening the long tail keyword search strategy in website construction. The changes in search engine optimization driven by the trend of long tail keywords will affect marketing personnel at all levels in the coming years. If your company is not ready, it will be left behind.