How to improve ROI in website operation?
Source: Shangpin China |
Type: website construction |
Time: April 21, 2020
Return on investment is an important part of any successful business strategy. This is to calculate the return on a particular investment or risk. Although this may be a simple understanding and calculation, it is not a very simple implementation. To ensure that your investment maintains a viable rate of return, you need to maintain as high customer engagement and revenue as possible. In modern society, participation and income levels are much more complex - especially when you focus on numbers. For marketers, web designers and developers who build websites, the focus should be on improving participation and conversion rate. The beauty of web design is that there are many elements that can be configured and optimized to improve the total return on investment. A specific element is the footer, the bottom of the page. Let's see some ways you can do this.
1。 Decide what you want to accomplish Ask yourself: What do you want to accomplish with your footer? Do you want to use it as a second call? Do you need other navigation options? More importantly, how does it relate to your overall business objectives? If you want to build brand awareness and audience appreciation through sales, it can provide another part to do this. There are no wrong or correct answers. It all depends on what you expect from your design and audience, and what you want to accomplish. In addition, by adhering to your main goals, you can keep your tasks consistent. Your website will provide a seamless and user-friendly experience.
2, including your necessities These days, you must disclose some information or credentials to build trust or protect your company, including your terms of use, privacy policy, copyright statement, advertising or affiliate link disclosure. If you have no other place to show this, that's it. Move them away so that you can add some color to the footnotes. One of the best ways is to use multiple footers so that they have their own clips.
3。 Mirror your main slogan Consider what you are doing to build your website, because you want to use the footer to complete it. Do you want to sell products or services, or are you willing to increase your exposure? Use this information to reflect the call to action It may require the page designer to add a contact form in the footer, add an email submission or registration button, or even encourage access to your physical store. However, the footer is another place to include auxiliary calls. For example, the Reynolds solution has a 24-hour emergency number in the footer, which is also located elsewhere on the page, ensuring that anyone who has stayed at the bottom can still get the most important information.
4。 Organize your project logically No matter how many or only a few elements are in the footer, the structure will affect the validity of the content. If all this is confusing, you may have completely ignored the footer. Organize your footer in a logical way so that all items and elements are correctly paired and split. Most Website construction Themes and design tools have included some form of division of the footer area. Each part can be hierarchical, or has included separators and segments. When the footer is used as another navigation menu, you will see a lot. Hyperlinks are usually organized in different parts, such as physical location, service, contact information, etc.
5。 Let's socialize The social media icon links to your active social account, which is an obvious choice. However, you can also include embedded social feeds, recent comments or reviews, on-demand news or any other media based content The idea is to improve the return on investment through social activities. You can also embed social subscriptions in the footer so that viewers can view your recently published content, and even interact with your social content. In BeHuntPoter, you can see all the social networks that the brand has participated in listing. This provides an additional channel for customers and visitors to interact with company news.
6。 Make it useful If your footer is just glued to it and has nothing useful or relevant, it will certainly not help your bottom line. One way to make it useful is to use it for additional navigation menus. You should also include important links and details Another useful way is to implement a unique executive summary you can provide suggestions, suggestions, and even some small tutorials. The goal is to attract attention and provide actionable information to your audience. Eye tracking research shows that website readers pay more attention to information, charts and other pictures. In fact, they spend more time browsing informative images than text on the web. Take advantage of this! Spruce selection includes an auxiliary navigation menu, although with custom themes and settings. Notice how the menu categorizes the content. You can also see other elements discussed in this guide, such as social icons and important links below navigation buttons. On the right side of the footer is an animated GIF, which follows a unique content concept
7. Convert view A common element in the footer is the option for the viewer to return to the top of the page. Considering that they may have scrolled down a considerable distance, and the navigation option will immediately jump to the top again, it is meaningful. If you build your website, will the focus shift to your call to action? Even better, what if you use this feature to focus on an important part of the page? This highlights the idea that you can use the footer to shift customers' attention to wherever you want to go.
Simplify things Most of these ideas are consistent with the concept of sticking to a simple, user-friendly element without depriving the rest of the page. You will notice that many of the right websites tend to use minimal design techniques. There's nothing wrong with being a bit flashy, but you certainly don't want to take it away from other parts of your page design. The art of using website footers to improve return on investment requires a well positioned and organized footer to enhance the user experience. You can do this by adding other navigation menus, including your call phrases at other times, and even providing direct links to social networks. Whatever you decide to do, follow these basic rules: Keep it simple
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