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What is the website bounce rate? How to reduce website bounce rate

Source: Shangpin China | Type: website construction | Time: April 23, 2020
Many websites are very concerned about the bounce rate, because the bounce rate reflects the popularity of the website and the stickiness of users to the website to a certain extent, so they all believe that the lower the bounce rate, the better. Is it better to be frank? How should we view the website bounce rate correctly?
What is the website bounce rate?
The bounce rate of a website refers to the percentage of visits and all visits when users only browse one page after visiting your website through search keywords.
What factors lead to the high bounce rate of websites?
1. The user's needs were not met. After searching, the user found that the content was not what he wanted.
2. After reading the website content, the relevant recommendation settings are incorrect, or the keywords of the relevant recommendation are relatively low, and the navigation is not clear., This will also lead to Website construction High bounce rate after finishing.
3. The response speed of the website is too slow. The user failed to reply in time after opening the website. Therefore, users choose to leave the website without official visit. The jumping rate is naturally high.
What is the website bounce rate? How to reduce website bounce rate
How to reduce the bounce rate of websites?
1. First, don't use virtual titles to attract users. The content must be written around the title. Of course, you can also add some relevant suggestions.
2. Ensure the response speed of the website. The opening speed of the website shall not exceed 5s, or the user will immediately close the page and leave the website after arriving at the website.
3. Recommend relevant content on the content page to enrich the web content.
4. If the article is very long, use pagination. You can also set a button for reading to read the full text.
In theory, the lower the bounce rate of the website, the better, because the lower the bounce rate, the better the performance of the search engine. However, in fact, specific analysis of specific issues is needed. The bounce rate of websites in different industries is different, and the high bounce rate of some industries does not represent a bad experience for website users. Generally speaking, it is most appropriate to keep the bounce rate of the website between 40% and 60%.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

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