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What functions should hospital type websites pay attention to?

Source: Shangpin China | Type: website construction | Time: April 24, 2020
With the deepening of medical and health system reform, the medical market has become increasingly mature and perfect. As a strategy of hospital market competition, hospital website not only publicizes hospitals, but also accumulates intangible assets of hospitals to create social benefits. The hospital website plays an irreplaceable role in shaping the good image of the hospital.
At present, the hospital website in China is more of a decoration that conforms to the trend. They did not give full play to the effectiveness of the network. Some hospitals even regard hospital websites as hospital manuals. Hospital centered website construction does not consider the actual needs of patients and target customers. It is not attractive to a large number of potential customers. Of course, the hospital website has no visitors, so the propaganda function of the hospital website cannot be fully played.
In the new situation, Hospital website construction Four starting points should be set up: patient-centered, practical website planning. Although the hospital website was established to publicize the hospital, the basic purpose of the hospital station is to serve the patients. Only by providing the best service to patients can hospitals get the best publicity.
The hospital website should be based on the perspective of patients in terms of appearance planning and content arrangement, fully reflecting the principle of patient first service. As long as patients receive good service, patients are the best publicity window.
The interactive information on the hospital website requires the hospital website to provide personal services for inpatients. It needs to provide various interactive information services and personalized services according to the needs of patients. This interactive information service makes the hospital more humanized and intelligent.
What is the function of the new hospital website?
1. The construction of the hospital website is conducive to changing the hospital's process and greatly improving the hospital's management and business level. The construction of the hospital website simplifies the personnel structure, simplifies the organization, improves the quality of personnel, thus improving the management level of the hospital and enhancing the competitiveness of the hospital. For example, in the past, patients had to queue for registration. Now with this website, they can make an appointment online, which is very convenient for patients and hospitals.
2. The website helps to understand the aspirations of the people and grasp the needs of the people and patients. Without disturbing people's normal life, relevant hospital leaders listen to patients' opinions and wishes through satisfaction on the website, strengthen the relationship between medical staff and patients, and establish good medical relations. This is a great innovation. In the past, patients were less likely to return. Now they can communicate through the website at any time. This is also the progress of the times.
3. The website is conducive to improving the service level and quality of the hospital. Hospitals can use this website to provide online services. Online services can better and more accurately grasp the needs of patients. Through the interactive service of the website, we can achieve a full range of one-stop services such as patient registration and appointment, treatment selection, medical treatment, discharge, etc.
4. The construction of the new hospital website not only fully demonstrates the comprehensive strength of the hospital, makes the website a new base for improving the hospital image, but also strengthens the hospital management, improves the work efficiency, improves the medical quality, improves the hospital's own image, expands the hospital's popularity, and leads the hospital market development and the pace of hospital informatization construction, It plays an extremely important role in the modernization of hospitals.
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