As people spend more and more money on marriage, wedding companies and wedding photography studios have become the first choice of many entrepreneurs because they are easy to operate and do not need too high costs. How can small photo studios with relatively weak strength expand their strength and improve their popularity through the Internet? The following is a simple marketing plan given by a marketing organization to a film studio. Let's take a closer look at what preparations enterprises should make and what factors they should pay attention to when doing online marketing. The first block: What to prepare for online marketing?
1. Online marketing plan
Network marketing plan is the foundation.
Network marketing positioning: by analyzing its own and local conditions and network environment, make a reasonable network positioning, quickly find its own position in the network competition, and produce the greatest effect!
Clear and appropriate management strategy is the first condition for survival
Therefore, as an online marketing plan, the most basic function is coordination. Of course, while coordinating work, it also plays the role of supervision and management. Of course, the planning book is a dead thing. Perhaps, in the process of implementation, you need to keep close.
2. Network marketing team construction
If there is marketing, someone needs to plan, implement, track and manage it. It is also necessary to reasonably equip a marketing team to take charge of online marketing. There are usually the following schemes:
A complete marketing team is divided into: director (or supervisor) of online marketing operations, website secondary developer 1, artist 1, online search engine optimization promotion 1, promotion 2-4, customer service 2-4, and online marketing business 1.
Compressed version: one online marketing director, one website design and art designer, one online search engine optimization promotion personnel, two promotion and customer service personnel, and one online marketing business personnel.
One online marketing director and business personnel, one website design and art designer, one online search engine optimization, one promotion, and two customer service personnel.
Super compact version: search engine optimization+business personnel+network maintenance 1, promotion+customer service 1
The smaller the number of staff, the larger and more complex the work scope and workload of staff. From a certain point of view, this is not very good for the progress of employees, and will play a restrictive role in the overall level of employees. Of course, the studio can also set the number of posts and personnel according to its own actual situation. It can deploy a customer service staff from the existing customer service center to cooperate with the customer service of online marketing. The original store can also act as an online promoter. In this way, the real online marketing team can only add one or two technicians.
3. Online marketing platform
Since it is online marketing, it is necessary to have a network platform as a support point. The network platform can have many solutions, as shown below:
Option 1:
His platform: official website: display the company's brand, culture, etc.
Official forum: give customers a platform for communication.
The website is equivalent to the facade of a virtual studio, and customers logging on the website is equivalent to entering the studio and communicating with retail stores. Here, customers can relax and learn about the studio's products, service processes, management concepts, appearance and internal pictures, addresses, phone numbers, technicians' introductions, the latest promotions and the studio's shooting style. The pictures displayed on the studio website are the key for customers to choose a studio.
Option 2:
Use others' platforms: blog platform+forum platform+business platform+other platforms
Through these platforms, more potential customers can learn about our studios, products and services. However, these platforms usually do not cost us much. They are basically free. We just need to take some time to maintain them.
As long as there is a platform, you need to maintain it. Your website content needs to be updated regularly, and you need to maintain it. Your photos need design and decoration, so you need an artist.
4. Develop agents and strengthen channel construction
If you only rely on your company to do business, your business volume will certainly not be too large. How can you change this situation? That is, agent development, channel development and construction.
What does any industry need to become bigger, stronger and faster? This is the sales volume, this is the business volume. Sales are not done entirely on your own. It is easier and more convenient to become a channel customer than an end customer. Each agent has its own customer base, and the return on sales of agents is an aspect of a single customer, not a point. In addition, the website of the agent can also display the products and information of the studio. The lack of practical knowledge increases the appearance of the studio. The key to the development of studio agents is to allow customers to enjoy preferential treatment and give them rebates, so that agents can have sufficient promotional power. Maturity means that online sales should entrust some markets to agents.
Therefore, your company does not need to recruit so many stores to do business, which saves a lot of costs for the company. Can I fire all the salespeople immediately? Of course not. Every change needs a process.
5. Integrate management strategies and organize collective procurement.
The traditional wedding photography studio mainly has four operating modes: first, to win by photography technology, second, to attract consumers by promotion, third, to strengthen hardware facilities with strong financial strength, and fourth, to promote the studio brand on the Internet with the emerging network marketing mode. However, no matter what kind of operation mode, in order to obtain more profits, studios usually try to reduce operating costs as much as possible to attract consumers at low prices. Online group buying is a consumption mode favored by netizens at present. Why do you like it? Because they can get the maximum discount, and because the sales cost is reduced, the studio also has profit space.
6. Online and offline interaction.
network marketing Is it possible to abandon traditional marketing methods? Of course not! Need online and offline interaction: organize some offline activities of non-profit forums or websites. Activities should provide rich programs and lottery links, of course, preferential treatment is essential. The best consumption mode at the event site is to let professional salesmen speak to many customers with the best eloquence. One to many mode makes it easier for customers to accept the studio, which makes it possible to place orders, while lucky draw can promote customers' on-site orders. Of course, no matter what activities you do, you must put fairness first! Otherwise, it will be boring!
