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[Beijing website production] Internet moneymaking skills, soft text marketing

Source: Shangpin China | Type: website encyclopedia | Time: October 27, 2011

Internet earning skills, soft text marketing

"Soft text" refers to the text mode and oral communication that enables netizens to enter the "marketing circle" set by the enterprise through specific marketing appeals and by presenting facts and reasoning, and quickly realizes product sales with powerful targeted psychological attacks. For example: news, third-party comments, interviews, interviews, word of mouth. Soft text is a kind of text mode that provides targeted psychological guidance to consumers based on the concept appeal and problem analysis of specific products. Essentially, it is the realization of the business strategy of soft penetration of enterprises in the form of advertising. Usually, with the help of text expression and public opinion communication, consumers identify with certain concepts, views and analysis ideas, so as to achieve enterprise brand publicity The purpose of product sales. ( Beijing website production )

We should know that soft text is a very good communication behavior, which is the communication between the product manufacturer and the customer. Soft text acts as an introducer. It constantly communicates with customers, hoping that customers can better understand our products in the process of communication, so as to enjoy, use and spread our products. The purpose of soft text is to effectively disseminate product information. So, what is the definition of soft text? There are many explanations. The definition on the encyclopedia is as follows: soft text is a "text advertisement" written by the marketing planner of an enterprise or the copywriter of an advertising company. In plain terms, it is a soft advertisement. Soft articles do not adopt the method of hard indoctrination like TV advertisements, paper advertisements and outdoor billboards. Instead, they hide product information in beautiful articles and between the lines, as if a needle were hidden in a thread. The highest level of soft writing is to write advertisements unlike advertisements. ( High end website construction )

1. Soft articles should have strong communication ability. So soft articles are often newsworthy.

2. Novelty
If it is not new, it cannot attract people, cannot be recognized by everyone, and cannot be accepted by everyone. The more impressive the soft text is, the better!

3. Knowledge
Soft text without content and knowledge will make the product information in soft text become a zombie. It is difficult for customers to have a sense of trust, and soft text will lose its vitality!

4. Communication.
No matter how touching the soft articles are, they are useless if they cannot be spread. Communication requires skills.

5. Timeliness
Soft articles should follow the times. Only in this way can they attract more people's attention.

6. Concealment of product information
Soft text is not an ordinary advertising text. It can't be like hard advertising, which introduces how good the product is and how many people are using it. It's hard for customers to believe you. Therefore, the concealment of product information is very important. You can not mention the advantages of the product in the soft text, but let customers know the effective information of the product clearly. It's hard to write soft articles here. Otherwise, how can so many people take writing soft articles as their career.

7. Accuracy
It is difficult to grasp the accuracy of soft text, which depends on our products. We should accurately locate a certain group of people who use the product, and other unrelated groups can be ignored. Different people have different body functions, different ways of thinking, different consumption concepts, and different cognition. Therefore, soft articles should also apply different methods to different people and say different things to different people.

8. Guiding
Soft articles must have guidance. With guidance, the communication ability of soft articles can be brought into full play, and product information can go deep into the hearts of customers.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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