Beijing website construction Company Shangpin China: 2012 is coming after all, whether you are full of expectations or worried. The weather seems to be more changeable in this year full of changes. In Europe, waves of cold and heavy snow have changed from the past, and it is hard to find the trace of spring. The same as the weather changes, although the Spring Festival has just passed, many people engaged in Website production and Seo website optimization It seems that it is difficult for operators to be happy. First, Baidu updated its website in a large area, and some of its website snapshots were filed back in about a week's time. The ranking was even more disorganized. Google seems unwilling to be outdone. While changing its privacy policy, it also continues to optimize the panda algorithm, resulting in many Beijing website production The PR of the website declined and the ranking fluctuated. What worries us is not the floating of rankings, but the fact that we can hardly find their internal laws through this ranking, and this feeling is more and more real each time.
Review: Brilliance has gone through history
If you asked some experienced website operators how to improve the website ranking in the early years, they might tell you without thinking, "just make links and increase the keyword density of some websites". So many years ago, it was not surprising that the website title was full of keywords, not to mention that the website was full of illogical content. Later, it evolved to pay special attention to website content, but smart webmasters still have pseudo original coping strategies. Such as batch black chain, malicious site swiping, and so on, also really make many websites brilliant for a while. However, such brilliance may have gone back to history and will never return. Although search engines always care about links and original content, their proportion in the weight of websites is declining.
Strategy: Take advantage of the situation
The ancients said that "those who know the current affairs are heroes". The current affairs are not fawning on others, but understanding the development trend of things. Doing anything according to the trend can be great, and going against the trend for failure or hardship. From the search engine to adjust the algorithm again and again, as well as the constantly changing website rankings, the author clearly feels that the user experience has become increasingly important, especially in terms of details. For example, Google has proposed to incorporate the website loading speed into the measurement of website quality. And many search engines value the depth of website browsing, dwell time and return rate, etc. But not everyone can have a deep insight into the judgment trend of search engines on website quality, and some professional teams have been the most ideal choice.
Indications: individual cases are not accidental
As early as the beginning of last year, Google took the lead in releasing new social search, and the trend of integrating it into existing search engines is becoming increasingly obvious. At 8:00 p.m. on September 1, 2011, Baidu, a Chinese language search engine giant in China, began to launch a new search home page. An obvious trend is to integrate search with social networks. After the Spring Festival, careful netizens have found something, and many websites have a thumbs up little hand behind Baidu snapshots. People on earth will understand the meaning of thumbs up as long as they are not fools, and the number of sharing collections behind it indicates the number of times the website is popular. In another search engine in China, Tencent Search is the first to tell you how many people have shared this website. Although not all search engines have done so, an example does not represent a direction.
Metamorphosis: algorithm without rules
Through some websites, we can see that the keyword "Shanghai website construction" of an Internet company in Shanghai where the author works has dominated the screen for several years. Even if it is occasionally updated in the afternoon, it will slowly recover to its existing position after a few days. After in-depth analysis of some peers in Shanghai, the author found that the root cause of its top ranking is that it has a strong external chain and has dozens of links from gov and edu domains. Although its website has not been updated for years, its ranking is still strong. But unfortunately, in the big update of the search engine last October, this website never came back beyond its name. In the website optimization circle, "content is king and link is king" is regarded as the bible. However, after careful consideration of the rankings after this change, it will be found that even the top ranked websites do not seem to have much advantage in their original content and links.
Trend: User experience is king
Considering the development and changes of the Internet in recent days, we started with Tencent's QQ pet and stole vegetables online in 2008 and 2009. It seems that the Internet is slowly saying goodbye to the end of the era, replaced by the chaos of microblog fire. In addition, in a very short period of time, the major Internet giants have held high the banner of development and sharing, and government enterprises have also kept making voices on microblogs. If the Internet used to be a combination of websites and websites, now it is more mixed with people, their perception and experience. Therefore, the author believes that the era of the king of website operation and website marketing user experience has come. To put it more bluntly, it seems to be an irreversible trend to take user experience as the main measure of website quality from the perspective of users. In fact, search engines have begun to try and change.
Outlook: the first chance is in hand
At each stage, website optimization presents different characteristics, so that some people feel that the "content is king, link is king" effect is no longer obvious, and angrily cry that the era of website optimization 3.0 has arrived. Although there are hype gimmicks, it should be said that when the social network is beginning to take shape, the new generation, represented by the post-90s generation, is also increasingly pursuing individuality and paying more attention to self cognition and feelings, online marketing and website optimization will trigger an innovative change. The author noticed that under the guidance of Baidu's small hands, many websites have now added Baidu sharing components, and Weibo has also been deeply applied to online marketing and website construction. Maybe it won't take much time. The rough and simple workshop style online marketing, which can be made into a template website and then spent money to promote it, will withdraw from the historical stage forever. If you can't see the future, you can't win it. The road to the future is starting from now. You can win without losing the opportunity.
This article is written by Beijing Website Construction Company Shangpin China（ //ihucc.com/ ）Publish
